‘E aby boomers
prefer bigger,

better beds |

” HOME SWEET home. it has sud-
. denly become the place to be, after
work and on weekends — both for
families and no-longer-swinging
singles. ; ; y
This new lifestyle.trend, dubticd
cocooning, has consumers
~ scrambling: to feather..their nests

:with =premium-quality, “comfort-
oriented: furniture and: home ap-
pliances, from plush couches to
sterco VCRs. .

* Naturally, cocooning has also
extended into thé bedroom. To-
day’s baby boomers, the burgeon-
ing 35-50 age. group, are nesting on
beds that are bigger, more comfor-

. table and more luxurious than ever
before re

."s” This-.demand- for .Juxury hes

‘spawned a new generation of sleep -

technology — bedding that offers

unprecedented comfort» without”

Sacrificing \support, . says | Nancy

¥

sq WHATMO

GNER: FLOORS -

1

Butler, director of The Better Sleep -

Council, a non-profit. educational ~
group established more than a de-
cade ago. nity
“We're using May’s designation
as ‘Better Sleep Month’ to educate

“consumers that bedding has

changed significantly” in recent
years," Butler explains. ‘‘Many
new mattress shoppers will be sur-

prised to learn that ‘firm’ no

longer means ‘hard.’ | ‘

Today’s .bedding . combines
deep-down stipport with cxtra’
layers’ of soft. cushioning that
cradle the body-in sheer comfort."*

To achieve this new fuxury,
manufacturers ere drawing on a

‘wide range of cushioning
_ materials, including super-soft

polyurcthane foams, high-loft

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