Mike Northcott
North Vancouver

Sleeping is pretty good.
Aspiring work somewhat.
But’ mainly, don’t eat at
any ‘fast food restaurants;

‘ you'll feel worse.

"Randy Lindsay

North Vancouver

Drink . a boiler-maker.

| '.-Take a big glass:of beer,

. «drop in a shot glass full of
"10 year old whiskey, and
‘drink the whole thing

straight down.

Doug MacLeod

Hazelton, B:C.

“ Sleep. I have no secret

ecipes. J don’t think

_ there is a real cure for a
“hangover. A preventitive
cure is best, but not as
muchfun..

ve ane hard ae He
titles and préstige.are. there...

while: appearances. were -

usually ‘thaintained, but! the.
money was longi gone.
Magazines. did not rate in:
the media's financial’ “Who's:
Who,” the dailies making
more than twice as. much
from their classified pages,
but magazines should show
advertising. «revenues of
roughly $80 million this year.

‘b

It's fair to say that j in 1979 -
magazines performed. on...
par,,..with’, their traditional

= image: ; It’s. accepted : ‘within
“the

industry. that long-
established publications
improved and that some of
the newcomers, notably
Harrowsmith, set new and
‘high standards.

Two factors helped the
magazines. turn the corner -
an amendment to the in-
come tax act that took effect
in 1976, and a change in
public taste, .

'

Vides pe gre mb

City”

hanging
probably much a cause, of «

core)

much: more receptive market

for: spect tok ees foctised -

-have beenthe: ‘making : of the. :
“Canadian industry in the past
few" years... Prime examples.
“are: ‘Maclean $yToronto Life,
“Woman
Harrowsmith.

‘Inthe case of the. 75-year-

.Old Maclean's, the. change ..
‘was from generar erst

monthly to the: specialized, -

weekly newsmagazine. The
‘move to specialization was
, completed in late 1978, after.
an interim “period as a. bi-
weekly, and has been

credited with. saving the

publication. «

es

Toronto Life has become
one ‘of the archetypes of the
special-interest. - magazine.

By concentrating on the
“prenle. and events of the city

is; ine effect, ‘a’ glossy,” :

urbane variation of the rural.
-weekly, I has” ‘inspired
‘imitations in other Cities,”
with ‘the: better” “ones -

SUCCESS,

“and!

caught he interest 9:
affluent urban‘ dweller:

liked gardening or simply’
“wanted to. become more: self