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Definition of success changes

with ‘role-relaxed’ consumer

THE AGENTS of social and con-
sumer change have created a new
definition of success in the '90s —
and marketers are taking note.
More relaxed consumers are less
susceptible to influence than
role-specific consumers fike the

And the changes appear stable
because baby boomers won't
grow younger and are unlikely to
forget the painful Jessons of the
recession quickly.

As a result, marketers are fol-
lowing closely the emergence of

® lam not an impulse buyer.
1am a ration! shopper who

demands the truth about products.

1 value substance over style and

do « lot of comparison shopping.

lam a cautious aad smart buyer.

@ 1 am more ansalytival than the

A new level
of Royal Bank

service.

baby boomers who believed in this trend as this consumer group average shopper. Our newly-relocated Park Royal Branch
spending a lot of money. grows in numbers. Today, given @ | won't rely on polls or bow to
~~“ Consumers of the ‘90s believe the increased importance of relax- peer pressure. ‘ b ' ‘
style is less important than ed consumption, marketers expect @ 1 am success/ul and committed, will make your anking even easier!
substance, an inerease in sales Of products but f won’t curs the rat race just . . . .
In addition, role-relaxcd con- that appeal to this group as well to keep up with the Joneses. Royal Bank continually strives to improve its service to
sumers view advertising with cau- as increased success for retailers @ | am family-oriented, and very customers and we are proud to unveil our relocated branch
tion, yet want to be well informed — who deliver value. concerned about buying products . j h 1]
before making a purchase deci- Essentially, role-relaxed people that are safe. in Park Royal's North Mall.
sion. have their own inner set of values  @ I am comfortable with a wide Now, in our new location, we offer the latest advances in
While economic expansion and upon which they judge their suc- range of Icisure activities but tend : : . ~ i
growth in prosperity seemed to cess; they see matcrialism as sym- to be extremely active. and out- branch design, and an environment to make your banking
characterize life for baby boomers — bols of insecurity and superficiali- doorsy. convenient and efficient.
in the 1980s, the recession has ty. Anyone who agreed with three
forced boomers to accept limita- These people search for the or more of those statements takes Royal Bank: for your savings, loans, mortgages, investments,
tions and to move away from cx- truth about the products they buy. a more relaxed approach to con- ! . . aay iparce:
pecting unrestricted materialism. Are you Role Relaxed? sumerism. RSP's and daily banking requirements.
. . . . . — Drop in soon.
“ 1 d discover a new level of Royal Bank Service.
Counselling group assists grieving mdividuals | A744xo Y
LEARNING TO deal with and The cost of the workshop is strength that enables them to ~
understand the complex emotions $50, and it will be limited to a ‘‘reinvesi in life and emerge from $3 ROYAL BAN K
that erupt when a special friend or maximum of 12 participants. the sadness with a new-found
telative dies can often feel over- Grief and Loss will be — sense of self.”
whelming to those who have just facilitated by Audrey Franklin Franklin will also facilitate a
ie recently lost a loved oni:. who, through her own personal follow-up group Starting on
Individuals experiencing grief experiences, is acutely sensitive to Tuesday, April 6, for those who Tr
may be frightened by the impact the different stages of the grieving have participated in Grief and Management and staff would penne
of these powerful feelings. process. Loss workshops in the past. ‘oy meeting you at our Official Friday
North Shore Family Services The group will provide a safe For more information about enjoy ny 9:30am-Spm
Society (NSFSS) is offering a and supportive environment where these groups and other NSFSS Ribbon-cutting ceremony Saturday
six-week counselling and support individual experiences can be courses, call 988-5281. NSFSS is a February 10 at 10am 9:30am-4pm
group to grieving individuals call-. shared and the journey towards United Way member agency .
ed “Grief and Loss.”* ' healing the pain can begin. dedicated to enriching and Park Royal North 976-5561
. The support group will meet at “Every person's grieving pro- strengthening family life. Their
the West Vancouver Senjors’ Cen- cess is unique’ says Franklin, but courses are co-sponsored by
tre, on six Saturdays starting Feb. the common goal for group North Shore Continuing Educa-
6, from [0 a.m. to noon, members is to develop an inner tion. —_— ——-—___..
ae
ae
Now you can have your own new building with Intrawest's Build-to-
Own Plan. With only 15% down plus affordable financing, Intrawest
has made moving your business to Pacific Reach very attractive indeed.
The figures are on your side...and so are the
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With serviced lots ranging from J acre and up,
Pacific Reach gives you the flexibility on which
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move into first-class lease space. But whatever
co you do, don't delay ~ Phase ! is already 70%
gpabay sold. So call today to position your company for

success at Pacific Reach - the planned business .
park where built-to-suit premises
are just 15% down.

For further information,
please contact:

Harold Edwards,

Colliers Macaulay Nicolls Inc.

681-4111

&
INTRAWEST

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