12 ~ Sunday, October 11, 1992 - North Shore News Facial Age Reversal is Now a Reality Since the dawn of time, beauty has been synonymous with youth. And from the moment one of our prehis- toric ancestors had that thought — “Gee, I'd like to look younger” — the hunt has been on for the elusive Fountain of Youth. Well, the hunt is now over. There's a brand new indus- try evolving. It’s called facial toning. It’s sophisticated; it’s high tech; it's revolutionary. And although it's about to sweep the global market- place, it’s a true blue Canadian inno- vation. Facial age reversal is now a teality. Surgical Face Lifts Aren't For Everyone Until now, trying to look younger The NATURAL Face — doing something about those lines and wrinkles and facial sagging — either involved an ongoing regimen of expensive creams (that we all know don’t really do anythir.g) er the prospect of plastic surgery. And surgi- cal face lifts, along with the notion of going “under the knife” aren't for everyone. Just a few short years ago Norma Johnson was a Winnipeg-based sales manager for a national brand of facial creams whose mainstay was to “re- duce the effects of facial aging.” But Norma Johnson knew she was living a lie. “I knew these creams didn't do anything. They weren't doing any- thing for our customers and more importantly, the creams weren't doing anything for me! I was getting lines and wrinkles and | hated it.” The Fountain of Youth is Right Under Our Skin The problem, she knew, was that nothing on the market truly tightened the skin because, amazingly, the skin itself has no tightening properties. Then Norma Johnson had that Eureka! thought the: comes with all innovations touched by genius. If we want to tighten the skin on our bodies, we simply cxcrcise the muscles, Why not the same thing for the face? Well, as it tums out, we can't exer- cise our facial muscles ourselves. Has Arrived! Photos have not osen retouched or altered in any way. If you want your body to look younger, you know what to do. You exercise it. Now you can apply that same natural age rever- sal process to the most important part of your body — your face. After years of extensive research and development with the National Research Council, we've discovered a safe, approved method of exercising over 30 facial muscies using tiny amounts of electrical energy. And the results are astounding. In your private treatment room, our expertly trained technicians use custom-designed computerized machines to gently exercise and tighten the muscles on your face and neck. Wrinkles are eliminated, skin regains its youthful elasticity and your face is naturally lifted. In just two weeks you'll see a noticeable improvement. After a month you'll look years younger. And the improvements will continue, month after month. It seems impossible, but it's abso- lutely true: the older you get, the younger you'll look. Optima Facial Toning is light years ahead of any other system Pere we 2 FACIAL TONING C in the world today. Because it works. You will look ten years younger within afew months. Each treatment lasts one hour. Your first six treatments are priced at sixty dollars each. Maintenance treatments are eighty dollars each. There are so many facial muscles, and they ase so tiny compared to chest or leg muscles, that the challenge seemed insurmwuatable. But Norma Johnson is stubbom and “insurmountable” sounded like an interesting challenge. Five years later, with the help of the National Research Council and the Manitoba Research Council, the impossible dream is now a reality. Optima Facial Toning, Norma Johnson's company, is now gearing up to offer the benefits of facial ton- ing wortd-wide. The key to the Optima process is the Optima Advanced Facial Toning Unit. This custom designed, computerized Lift If you're suspicious, we understand. That's why your treatment program begins with a consultation and an introductory treat- ment at no charge — and no obligation. Our treatment capacity is very limited. So if you're interested in facial toning, please don't hesitate —- call today for an appoint- ment and discover the fountain of youth right under your skin. L! N.C #7 - 1480 Marine Drive, North Vancouver 988- 7154 machine allows Optima’s facial ton- ing technicians, known as myotonol- ogists, to stimulate each individual facial muscle. It Doesn't Just Eliminate Wrinkles — You Look Years Younger Over the years our facial muscles have lost their elasticity and have been pulled downward by the force of gravity. The resulting sagging mus- cles are a tell-tale siga of aging — along with jowls, hooded cye-lids, deepened laugh lines and wrinkles on the forehead. By returning tone to these muscles, clients regain the char- actevistic “baby face” of their youth. Optima facial toning isn't just about eliminating wrinkles and other signs of facial aging — it’s abaut looking younger. Gisele Rasmussen, supervising manager of Optima’s Marine Drive clinic, knows from personal expeci- ence just how much younger facial toning can make you look: “Nine months ago J was 40 years old — and looked it. I was getting wrinkles around my cyes and sagging laugh lines. Then, quite by sccideat, had the opportunity to take some treat- ments at Optima’s research clinic in Winnipeg. Within a month I looked five years younger. Today mos: peo- ple think I’m 30 or younger. When I started getting whistles egain from young mien on the sirect, I knew this was it!” Shortly after, Gisele and her busi- ness partner David Summerfield purchased the British Columbia licensing rights for Optima clinics, “Everybody we talk to is very interested in the Optima process,” says Summerfield, “but we do get s lot of questions. Can all this really be true? Fortunately the answer is Yes.” Too Good To Ba True? Some of the most often asked ques- tions about Optima Facial Toning are: fs Facial Toning safe? Optima uzes the same technology used by physio- therapists and sports injury physi- cians to treat muscle injuries. What Optima has done is to perfect the method when applied to facial mus- cles. Optima's technology was devel- oped with the National Research Council and was overseen by the Health Protection Branch of Health and Welfare Canada. How do I know it works? Over 100 women have participated in Gotima’s research and development program for 3 years. Not one client has stopped taking treatments ualess she was Iransferred out of the province. Client photographs are taken after each six treatment phase so they can see the progress. Will anything bad happen if I stop taking treatments? The Optima pro- cess is similar to working out at the gym. If you exercise your body for six months and then stop, your body simply returns to its original condi- tion. If you stopped taking Optima treatments, facial muscles would return to their original condition. You wouldn't like it, but stopping a facial toning program is not harmful in any way. Too Bad, Hollywood Optima has operated a research and development clinic in Winnipeg for three years and a Hong Xong clinic opened earlier this year. The brand new North Vancouver treatment cen- tre is the first operational clinic in North America. So, too bad Hollywood, sorry New York — you’re just going to have to wait until Optima begins its expansion into the United Sates next year. For the time being, facial age reversal is only available on the North Shore!