Og tr. 21 - Friday, December 15, 1989 - North Shore News ia : ; + THE VOICE GF NGRTH AND fy i _ 4 wl Nnezys| 7 NOY Releases get you in the News “OUR GROUP is having a fundraising sale and we want to tell the public about it. How can we get some- thing in the paper?”’ Every day the phone in the Edi- torial department rings with the question: how can my organization get coverage in the North Shore News? And in most cases the answer is the same: please send us a press release. A press release is a written statement answering the key ques- tions: who, what, where, when and why. Submitted by the organiza- tion to the paper, the release pro- vides the basis for an article to promote an upcoming event or publicize the group’s work. Releases are edited by News writers. To facilitate editing, the telease should be double-spaced with wide margins and typed or, at least, very clearly and legibly writ- ten. A media contact and phone number, to be called for clarifica- tion or further details, should be included. Using sentence format, as op- Y.FRANKS Features 7 = Guasar. P| SUPERUUAVE posed to point form, the release tells what is happening, why it is happening and who is involved. Also included are where and when the event is taking place. A telephone number for readers to call for further information can be included. Even the best press release will Introducing our new over-the-range Micro/Convection oven that could change the way you cook! It's your choice... usé Microwave Energy, Convection Heat or a combination of both to cook, bake and broil... all at the touch of a button. Easy installation, fits aver the range and it's white to match any decor. not appear in print if it is submit- ted too late to meet deadline. If the release must run by a cer- tain date, it should be submitted, ideally, two weeks in advance of the event date and at least one week in advance. While the News does its best to publish all releases, publication cannot be guaranteed. For further information on how to write a press release pick up an information sheet at the North Shore News front reception desk or call the Editorial department at 985-2131. A Family-Size ae Microwavel/Con- : . . vection Oven _ Sie, | | That's Loaded | With Features! I's the smart combina: tion microfconvection with recipe memory (nat fets you Custom cook 1 featuring sensor con 7} trals for cooking and ) reheating. Big Oven Features and Performance In A Mid-Size Micro! Enjoy teatures like the unique Rota-Flow System that cooks evenly throughout. Your new microwave takes the worry aut of defrosting with the auiomabe weight defrost and reheat teatyre Got a beef? Write a letter The oven that does AT LAST, A FULL YOU'VE GOT an opinion FEATURED everything ... It and you want to express it. FAMILY SIZE even makes its You’ve read something in MICROWAVE OVEN : own bread! the North Shore News and BROWNS AND ps angus, oucpame you want to respond. CRISPS Ghd convection rocker and combines thesn into an oven that does everything. ail at the touch of a finger’ Just the way you like it with bath manual and sensor browning What can you do? Try writing a letter to the editor. In each of its issues, the News publishes letters from its readers in its Mailbox section. Due to space limitations, how- ever, not all letters end up in print. What can you do to improve your chance of publication? © Ensure your letter contains your name, printed legibly, your signature, your address and phone number. The News does not print street addresses or phone numbers, but these must be included for verification purposes. Even in the rare case where the editor agrees to withhold the writer’s name from publication, the name must be included when the letter is submitted. ¢A letter that is short, focused and to the point will be processed more quickly than one that is long and therefore requires careful editing. A good rule of thumb is to keep your letter to one page. © Make sure your letter is legible. A typed letter is preferred, but at the very least, the letter should be clearly and legibly written. yo pt Taay 7] Dogis: Lid ESTD 1896 /STORE 503 - 15th St, West Vancouver 926-0124 A short block north of Marine Drive Use your VISA or MASTERCARD Open 9:30 to 5:30 daily, except Sunday Open Friday until 8 p.m. APPLIANCES LTD.