Sunday, October 31, 1993 - North Store News - 24

of Exceptional

ashion and Service

n 1978, Tom and Molly

Shiffman opened a store

on Fourth Avenue that
offered something different—
sophisticated business and Icisure wear that
was comfortable, feminine and versatile.
They also offered another thing that was
surprisingly tacking back then—reliable,
courtcous service. That store was Wear
Else?, and today, the chain has four stores
throughout the Lower Mainland. Each
store is staffed with enthusiastic profes-
sionals who are thoroughly trained to assist
you with colour selection, coordination and
accessorizing.

he Shiffmans’ style has paid off, but

it’s not just labels like ENen Tracy

and Anne Klein that keep customers
cominy back. ‘‘We’re always looking for
ways to make shopping casier, more
enjoyable,” Molly says. This commitment
to service is the basis of Wear Else?’s
CORPORATE CLUB, a program designed
for those women whose busy lifestyles
leave little time for shopping.

ORPORATE CLUB members

enjoy benefits including personal

by-appointment consultations with
preselected wardrobe coordination, free
delivery and alteration services. An in-
store file is kept on members with sizes,
preferred colours, favourite designers and
most recent purchases. “The system works
welll” Tom says, “We can pull together
picces from various lines to create truly
personalized images for our clientele,
It’s the fun part of the business, and we're
very proud of the confidence our clients
have inus.”

or the CORPORATE CLUB member

there are VIP fashion shows, special

events, preview sales and. this year,
Wear Else? has created an exciting pro-
gram of fashion seminars called “Fashion
Theatre”, Customized presentations take
Wear Else’? clothing and ideas to events,
boardrooms or even your own home. For
example, why not combine a wardrobing

seminar with a fundraising event? Or plan

a dunch time office preview of the new
season, Be creative!

ver the past fifteen years,
a Wear [Eise? has redefined what the

business of retail fashion should
be. And as simple as it may sound, it all
comes down lo service. Call any of the
stores for more information on Wear Else?,
to add your name to their mailing list, or
to find out how you can become a

CORPORATE: CLUB member.

LI fy
‘st

Private appointments for wardrabe
and colour analysis, alterations, and
tips an accessorizing are just some
ofthe complimentary services offered

to CORPORATE CLUB members.