"Page 26, March 25, 1979 Sunday . oF Fred en ee - Milliners, or hat makers, once filled columns in the yellow pages. This year, they were down to a scant dozen - listings, evidence that hats and hatmakers have fallen into disfavor since the late - fifties and early sixties. The idea of a milliner became as improbable as an armour- maker. With some women, hats never did go out of style. Now it seems that others are beginning to catch on as well. With designers’ current flirtation with clothes of the Forties, hats of the period are bound for a revival. Some suppliers are saying that business is up 50 per cent from last spring’s © figures. Anita Pineault of | Claire says her customers church-goers, fashion ~ , ™ Montreal, an influential are young sophisticates, 18 conscious ladies who feel a OR IMAGINE this hat dressed up with a scarf, flowers, whatever you feel like! {Estee designer of hats in the city 10 45, who will pay $12t0 $375. = CONTINUED ON PAGE 27 Lauder photo] a for many years, says in a - slightly amused way: ‘‘I] have always made hats and I have always made a living but we have done perhaps 50 per cent more business _ this year.”” Miss Pineault credits the interest increase to two things: ‘‘People want to dress more, they are even Starting to wear gloves,’’ and *“We now have a generation that wants to dress like their mothers, or their grand- mothers.*' **Sophisticated women, the people who wear hats all the time, want smart tailored hats all the time and they ask your opinion. The young don’t want any help, they know what they want to wear, you can't tell them anything. They want small litle hats with veiling and lots of trimmings. “The couturiers want to try ii out now. In another year more people will follow and the year after that, more people will follow them." Claire Friedman is also a retailer who has also noted a KARIN’S HAIR REMOVAL BY OUR DEPILATRON METHOD the skin. most sensitive skin. A more sophisticated way of hair removal is the use of on electronic tweezer which grasps the hair without penetrating A short wave frequency is then directed to the papilla which is destroyed. It is painless and will not scar or irritate even the lews © tp i] ack -with hats! partial increase in this year’s sales. She has been in the hat ‘business 15 to 20 years and helps run a half-dozen millinery _. departments, including Harridgés Hat Shop in Toronto. ‘‘I have had - the concession here for about four years.”’ She buys hats all over Europe and North America and thinks their time has come again because a2 woman who is going out.to dinner is going to wear a hat, and suits are in, so-hats are in. Besides, the wardrobe is so expensive now..A suit can look like 15 different outfits, with different hats, and a hat . provides the finish many women want.. for a spring hat. And if one’s not up to cartwheels’ or picture hats, she may suc- cumb to a hair accessory or veiling, flowers or feathers, because not everyone wants to wear a hat, ‘‘but every- body’s going to wear some thing in her hair.’’ ae Elsie confides that the cogniscemti are suddenly Starting to tell her ‘*I want to get dressed up again, | feel so well-groomed in a hat.’’ She blames hairdressers as the likely cause of the past decline. ‘‘If you wear a hat, you don’t have to get you hair done so often."' Her salon is a sanctum, the kind of place that might frighten the timid, but she reports “‘We keep getting more people in, even people we haven't seen before. Everybody's interested." That interest even extends to younger women—‘‘but they're not the type to pay $50 or $75 for a hat. They don't understand hats. They want something for $20 off a rack. They go downtown and buy them and never wear them. If they made a break and had something designed . for them, they could learn what a hat could do for them. _But they'll have to be trained to that.”” - $ Marianne Henderson owns Georgene Spearns, another establishment name that is famous, having survived the hai-making lull. The name- sake sold out about 10 years - ago *‘to a friend of mine and I bought it two years ago because it was the kind of business a person with a small family could handle part-time. ; ‘*People in the business keep asking me, haven’t |} seen the difference in busi- ‘ness yet and I have to say no. We're ina very conservative area. Qur customers are at the North Shore Community Credit Union On January 11, 1979, the Government announced a plan to distribute five free shares of the British Columbia Resources In- vestment Corporation. Those aged 16 and above and were born before the 15th of June, 1963, must apply themselves. You must have resided in British Columbia for one ycar, and should bring two of the following identifications: 1. B.C. Drivers’ Licence. 2. B.C. Medical Services or Pharmacare Card. 3. Social Insurance Card. You must be a Canadian Citizen or have applicd for Canadian Citizenship. Children including those under one year of age arc eligible too. In the case of children under one year born in British Columbia, and have resided in the province up to the date of purchase. age, they must have been The mother or legal custodian applies on behalf of a child. This applies to all children born after the 15th of June 1963 and those under one year of age. In order to claim, the mother must bring one of the . following identifications: }. Medical Card showing name of child on It. 2. Canadian Birth Certificate of the child. 3. Canadian Citizenship Certificate of the child. A legal custodian or guardian other than the mother must bring proof of custodianship such as a court order granting custody. The shares can be subacribed for free between March 15 and Dawe 15, 1979. During this period all cligible residents can & to the credit union in order to apply for your shares in the British Columbia Resources Investment Corporation. We urge everyone who is cligible to apply for their free shares and to buy additional shares. Take this opportunity to share in the resources development of your province. Come in and sce us at the North Shore Community Credit Union We specialize in: -eyebrows . Whh five branches serving North Vancouver -facial and body hair -also ‘79 bikini line Lonsdale Branch Lynn Valley Branch Marine Drive Branch The Villa ¥ ge Branch The DoRar Branch 1100 Lonsdale Ave. 1247 Ross Road 1080 Marine Dr. 3131 Ea t Blvd. lighway North By appointment only. 986-4321 980-6556 986-1116 gemont Bly 399 DoRartom Highway No 985-8221 in the Doar Shopping Contre For free consultation and 10% discount during the month of 929-8111 April call: 985-8617.