34 — Sunday, Nov. 8, 1992 ~ North Shore News HE WAS once one-half of the Blues Brothers on 99.3 CFOX radio in Vancouver, along with then-sportscaster David Pratt, who is now working for the TSN net- work out of Vancouver. By Surj Rattan News Reporter our prices. During this last week until Nov. 15 you can save up to 75% ever find. on all our cotton prints. And prices m start from only $2.99 a yard. There are no holds during this special fall sale and quantities are limited. HIGH PROFILES Rocking and talking with the FOX CFOX news and public affairs director enjoys job as ‘professional smartass’ And he will again team up with Pratt and recreate their Blues Brothers roles when the two host a variety of sporting events. And while Kerry Marshall, whose real jast name is Holley, works the early morning drive shift at the rock 'n’ roll radio sta- tion that boasts “‘the Fox rocks’’ as its slogan, he is content to play the role of a mild-mannered fa- ther figure at home. During a recent interview at his NEWS photo Cindy Goodman NORTH VANCOUVER’S Kerry Marshall says [It’s early to bed and early to rise for. him in order to be at CFOX radio station at 5 a.m. each weekday morning. Were taking the cutting shears to So shop early for the best selection on some of the finest fabrics you'll Two convenient locations to serve you Kerrisdale - 2045 W. 4lst Ave., 266-3611, Mon.-Sat., 9:30-5:30 pm, Sun., noon-5 pm North Vancouver - 1616 Lloyd Ave., 986-1906, Mon.- Sat., 9:30-5:30 pm, Sun., noon-5 pm North Vancouver house, Holley was busy fixing a hockey stick for his six-year-old son Brooks. Holley has worked at CFOX and its sister station, LG73, since 1973 and is currently CFOX’s director of news and public af- fairs. He will turn 44 next month. And while he admits to having lived the party life several years ago, catching only two hours of sleep some days before heading into work, Holley says he is no longer interested in frequenting the Vancouver club scene. The fact that his job requires him to be at the radio station each weekday morning at 5 a.m. may have something to do with that change of lifestyle. “I'm there at § a.m., and then ! write the news and sports, watch CNN constantly. I also often do commercials, and I’ve done everything from A & B Sound to Honda. “ve done a lot of television stuff, comedy and nightclubs, and I guess the thing I’m enjoying do- ing the most right now is a na- tional syndicated environment show called the Green Report which is syndicated to 55 stations across Canada,’’ says Holley. Asked what the most enjoyable part of his job is, Holley says: ‘Being a professional smartass.’’ “I think of it as being the big- gest gossip in the world. Every morning I come into work and see all these different news stories from around the world and sports features. “T like to put my personal touch on the stories and hopefully be amusing, creative and enter- taining,’’ says Holley. He admits that as news director of a rock ’n’ roll radio station, he has to take a different approach to news than he would at an es- tablished news radio station like CKNW. Holley says it is important to keep in mind that CFOX’s listen- ing audience is aged between 18 and 34 and that the radio station’s listeners are primarily interested in listening to music and not news, or at least not hard news. DECORATIVE FABRICS “Whenever you get a rock ‘n’ toll radio station doing news, people generally aren’t listening. They’re listening fo their favorite song. Wher we do talk on CFOX, we want it to be hip talk. “We choose our stories very carefully —- ones that will fit our audience. We tailor our news reports to what those people will be most interested in.”* As an example, he mentions an incident several years ago in which former Beatle Paul McCartney was arrested in Tokyo for posses- sion of marijuana. Holley says that while a radio station like CKNW would have used that story as a kicker item on the end of a newscast, CFOX used it as its lead story. He adds that listeners of rock *n’ roll radio stations have chang- ed over the years. “When I first started working at CKLG, or LG73 as it’s called now, it was very much a hippy- dippy radio station at that time. Now, | think, the audience is much more aware of issues like the Constitution. It’s a much broader audience now.” Holley concedes that the last thing he wants to write or hear about now is the Constitution. “i'm so sick of doing Constitu- tion stories. I’m sick of writing them, I’m sick of hearing about them, and I'm sick of reading NEW'9 PATHFINDER * XE4DOOR AIC V6 ENGINE ABS BRAKES SE 4 DOO ‘ AGVG ENGINE ABS BRAKES §& 21288 *24388- @ NAME: Kerry Marskall @ AGE: 43 © OCCUPATION: Director of news and pubiic affairs for CFOX radio ® RESIDENCE: couver @ BORN: Vancouver @ FAMILY: Divorced, daughter Jennifer, son Brooks North Vaa- about them on the air. 1’m so glad it’s over.”” Holley says that while he tries 1o be amusing and entertaining when writing and reading the news, there are some news stories that you cannot make jokes about. “The writing is most important and you try to write conversa- tionally. You ty to write the stories and then read them in the way we’re talking now, person to person, not announcer to au- dience. “The story of the day and the seriousness of it is dictated by how you feel that particular day. Obviously, with political stories, you can be as much of a smartass as you want. “But you don't make fun of. sexual harassment and those types of serious crimes. That’s not ap- propriate at all,” says Holey. NEW 99 NISSAN | HERE NOW! DRIVE ONE TODAY!!! ence $46,495 CLASSIC = DELUXE AIR BAG POWER STEERING PARTSISERVICE— : 297-7261 | BODY SHOP. | 294-2908 |