22 - Sunday. September 23, 1990 ~- North Shore News AFFLUENCE & INFLUENCE Henning Freybe proud of product and his employees HENNING FREYBLE‘S voice rings with pride when he says that his family has been in the business for five generations, and there will be a sixth in a few more years, By Patrick Raynard Contributing Writer The business is European meats and sausages and Freybe, who has lived in West Vancouver with his wife and family for 20) years. heads a respected company that was founded in Germany 146 years ago and = subsequently brought to Vancouver by his fa- ther, Ulrich, in 1955, Henning Freybe, 47, who suc- ceeded Ulrich as Freybe Sausage Lid. president two years ago, says that ‘my work is my hobby, and I Jove my work."’ “We have the pride of a long- time tradition.’” Freybe says. ‘We are producers of European-style sausages and hams at the gourmet quality end of the specialty mar- ket, and we believe that what we produce today compares with the best that is available in Europe. “That’s why we keep entering the European competitions — we want to know how our quality stands up against the source, the mother lode. And we have won more than 400 medals since we began entering those competitions CYDREISCHHTAT HARUN A Nl # ( 1144 West 15th Street North Vancouver It's time to Redecorate ..gefore the ¢.S.T.! 25% on BINS sic" 203:« on All Drapery Fabrics till October 31/90 Serving the North Shore for over 14 years Capilano Draperies Ye. ao Soy Sausage king NEWS photo Neil Lucente HENNING FREYBE shows off some of his prize-winning products at the Freybe Sausages plant in Vancouver. Freybe, who has lived in West Vancouver with his wife and two children for 20 years, is the fifth generation to lead the family pro- cessed meat business which his ancestors started in Germany in 1844. 15 years ago,"” Black Forest ham, European- style wieners and pepperoni are the top sellers, and the company supplies delicatessens, hotels, res- taurants and supermarkets throughout the Lower Mainland and Western Canada. Freybe's company also recently begun exporting its products to the United States and Japan. * Horizontal e Vertical ¢ Micro 988-5621 Five years ago, the company diversified into the education field by starting a deli school in its fac- tory on Franklin Street in Van- couver. An instructor named Vic- tor Evans, formerly of Wood- ward's, takes small groups of stu- dents from as far away as Hawati through a hands-on food and business curriculum. Freybe says the students, and ail the company’s employees, are acutely aware of how hard it is to make it in the processed meat businéss these days in the face of tough price competition from other manufacturers. “These are not rosy times, and few companies today are earning money,’’ Freybe says, ‘but the consumers are gaining the benefit of extremely low prices."* NE FURNISHING. w Bank’.. ort . MILLION : “DOLLARS - * One millio antique ‘and stew furnishings will be _ weduced 50% and: more off of the “paintings, Sculptures. ¢ off. All new sofas; che leather. bedroom “ie ra . lites, ‘dining room furniture ‘and occasional tables pri¢ -to he sold. ., All reasonable offers will be éoitside : ae : STORES | 4428-Main’ {22653 Dewdney" a » Savings of upto (on art and oft < hs Henning Fresbe JENCE: West Vancouver FAMILY: Wife Brigitte, daughter Anouchka, son Sven TORBIES: His work, tennis, ski- ing bresbe takes special pride in Keeping the pay of his 180 non- union umplosees in the upper tanee of the industry, and thes share in the prorits as well. Though approsimately one-third of the staff are German-speaking, the employees overall represent 25 nauionalities, Frevbe says that they also represent the diverse ethnic clientele to) which the company markets its products. “We are a mini United Nations here, and | am proud of that." Henning Freybe was born in 1942 in Stettin, Germany, at the mouth of the Oder River nor- theast of Berlin, where his great- great grandfather started the fami- Iv meat business in 1844. Henning’s own grandfather had represented the area as a Liberal party Member of Parliament in the Berlin Reichstag until 1933. The family moved west to Hanover when Henning was one year old, and to Canada when he was $2. Henning came into his father’s company after a background in business administration and ‘‘a lot of in-house training,’* and now looks forward to his own son, Sven, 18, who is studying com- merce at North Vancouver's Capilano College, following the family tradition in 10 or 12 years. Daughter Anouchka, 21, is study- ing fine arts in Quebec. Frevbe, his wife, Brigitte, and their two children speak German fluently. As to the future, Freybe says. See Frevbe Page 23 ntiques: on antiques. Royal City Antiques and FINE FURNISHINGS LTD GG; Tia timed REFINISHING & RESTORATION, APPRAISALS — WE BUY QUALITY ANTIQUES —