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. Well- known stories come to life with the help of (clockwise from top leit) Aurora
” the hawk, Plato the nuffalo, Aristotle the prairie dog, Zach, Socrates the bobcat
~ and Annia in Adventures From the Book of Virtues. This new animated series is

_ scheduled fo air this fall on PBS (check local tistings for dates and time).

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res o

Arter years
lence, hucksterism,

it may be safe to send

Kids back to the TV

By Suzanne Gill

©TVData Features Syndicate

hese days, everybody’s

watching children’s

TV. Even the man in the
White House has one cye
on the set, trying to
determine who really cares
and who is just kidding
around with our kids.

Programmers have a new
federal mandate to provide
children’s TV that not only
entertains and sells, but
educates and inspires,
though the exact
requirements are still
unclear. More to the point
for these business men and
women, young viewers are
the least habituated to TV,
the most likely to be lured
away by videos and
electronic games. In the
current climate, © ;
broadcasters are far more
likely to suffer 4 lost
audience than a lost license,
so the emphasis is still on

* visceral artractions. .

Happily, the trend in
programming is book-.
based, not toy-based — even
if some of those books are
comics. More and more

shows mix fun with at least -
-'a suggestion of prosocial or
- developmental content.

PBS, as usual, leads the
way. Though the future of

. last year’s hit, Wishbone, is

still unfunded, three new
productions come into
circulation this fall (check
local listings).

Arthur, an animated series
based on the hardbound
adventures of the
bespectacled aardvark and
his sister, D.W., encourages
reading, creative writing and
drawing, Where in Time Is
Carmen Sandiego? launches
the game show format into
a futuristic space station
visited by clues and
characters from history.
Both series air weekdays
starting Monday, Oct. 7

The animated Adventures
From the Book of Virtues
airs as a prime-time event
Monday through
Wednesday, Sept. 2-4.”

"Virtues returns in January.’

On cable; Nickelodeon ~
adds Blue’s Clues to the: .
Nick Jr. lineup aftera’
prime-time preview set for
Sunday, Sept, 8. The play-
along series features human
host Steve and his puppet;
Blue, who approach

everyday problems as if they ©

were mysteries to be solved.

In October, Nick sets aside 8

a nightly prime-time half-
hour.for the family, slating

_new episodes of Alex Mack,“

plus three premieres: Hey

Arnold! — billed as an urban
Peanuts; Kablam! - an
animated sketch comedy;
and The Wubbulous World
of Dr. Seuss, with puppets
by Jim Henson Productions.
The big commercial
broadcasters still rely on
large doses of action. New
entries include Superman”
(WB, Friday, Sept. 6), Gar-
goyles: The Goliath Chron-
icles (ABC, Saturday, Sept. :
7), The Incredible Hulk.
(UPN, Sunday, Sept.'8): a
and Secrets of the: Crypt

keeper’s Haunted House -: eee

(CBS, Satuirday, Sept. HM).
Change, though glacial, ‘is . A

“coming to the traditional’:

networks, ABC acquires
the clean-cut ‘Brand

~ Spanking New Doug, and»

Fox gives’a series berth 1
caring C-Bear and Jamal

-after-a successful February.

trial (both, Sept. Dee,
Despite strides toward.
constructive cot ent, th

occasional marketing shar
ig still circling: The Real

, Adventures of Jonny Quest.

a weekdays on TNT,

“ABC Coupe Sales =f

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