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THE CHANGING WINDS may provide us with sunshine or showers but the
mountains will always be the obstacle that clouds will come to rest against.

Selling real estate with computerhelp _

Multiple listing services
can help speed the sale of
houses by pooling § in-
formation on properties for
sale among all cooperating
brokerage firms, -but the
volume of data that changes
daily can get clogged up in
an inefficient system.

The Real Estate Board of
Greater Vancouver wasn't
the first Board in Canada to
employ computers, but it is
the first to combine com-
puterized listings with a
specialized data sheet that
makes marketing in-
formation more complete
while getting the benefit of
computerized speed.

Before the Vancouver
Boards minicomputer, a
staff of six typists daily
prepared one hundred and
fifty listings for offset
printing and distribution
among some 500 offices
around the Lower Mainland,
giving vendors of these
properties ai multiplied
opportunity of a faster sale.

Today, with the use of the
in-house computer system
three typists are able to input

listing data that is much
more detailed than ever
before, without the log-jams
once suffered on busy days.

Coupled with a Com-
pugraphic typesetting
system, high quality printing
capability and faster service
has resulted.

Marketing methods
change as the world
progresses, and home buyers
and sellers both find
priorities and sales features
in housing changes as cach
era comes and goes. No
longer is a typical home
described merely as a 5-
room bungalow with or
without basement, with one
or more bathrooms on a well
landscaped lot.

Today’s home is larger,
cap be designed in any of
fifteen or sixteen ar-
chitectural styles, on many
levels, with ensuite plum-
bing, varied floor coverings,
fireplaces of stone or brick,
fired by wood, electric, gas
or a combination of fuels.

Parking possibilities must
be described, and such site

influences as adjacency to
schools, beaches, golf
courses, access to highways,
shopping, and various views
should be revealed to the
potential purchaser.

The Board's Data Input
Form has been expanded to
include all the modern
marketing information
necessary. Your listing
broker checks off the
correct details which are
then coded into the com-
puterized equipment
resulting in faster circulation
but also coding in in-
formation which will later be
used to recapture selling
Statistics to be used in the
future market.

The inputting of  in-
formation on this listing is
also used for accounting
purposes, because once
stored in the memory bank it
is retrievable for recording
the sale of the property and
for recognizing levels of
participation from = any
cooperating firms. Once
hand recorded again and
again by cach department in
the Board office, the
retrievable information
allows a faster flow of in-

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Preview Edition, Real Estate Showcase - Sunday News, April 15, 1979

Foto tata te tat ate la Tata rade ©

y+ “Page 49, April 15, 1979: Sanday News.

Surrounding the Lions a misty cover, the clouds create a different view of the

mountains.

formation provided through
less staff hours.

While on the surface the
application of a com-
puterized system of listing
and special data sheets for
brokers seems to benefit
only the real estate industry,
there is a special benefit to
the buying and selling
public.

The speed and efficiency
clearly gives the vendor
better listing service in
circulating his listing among

the cooperating Board
members, and the more
detailed information  con-

tained in the listing gives him
a better platform to employ
the most modern techniques

to sell his property.
Keeping costs of
operation down and

providing a better base of
informational services helps
the buying and sclling public
now and in the future.

Especially designed to be
used in real estate
marketing, the Real Estate
Board of Greater Van-
couver's computer-based
operation is now being
studied by several other
Boards across Canada.

(Terry Peters photo)

Every Saturday mo
Real Estate Showcase
newsstands—including all North Shore real estate

, the Sunday News
will be on over 100

offices, major hotels, shopping malls, retail
outlets in the following areas:

North and West Vancouver
Vancouver

Richmond

Burnaby

Surrey

Delta

New Westminster

Langley

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