18 - Sunday, August 9, 1987 - North Shore News

Fashion

FOOTPRINTS ARE LIKE FING

Fit is foremost

SHOPPING FOR athtetic
footwear isn't what it used to he.
Qtr is is?

“& buying decision that, in the
past, usually focused on brand
loyalty and maybe a catchy color
combingiion, naw invalyes new
developments such as mid-soles
cushioned with silicon gel or air,
hew forefoot stability systems and
new contoured shoe dast Cnould)
configurations,

Shoe maoufacturers such as
Reebok, Nike, Asics Tizer, Brooks
and others are con-

educating
sumers about the advantages of

the shoes work with their feer

Bronick says that footprints are
like fingerprints -— no two are
alike, especially during exercise.
“Each person's feet have unique
characteristics in terms of the wits
theyre constructed and the way in
which they move and support the
legs and body."

fn the sam way. a shoe desipn-
ed and built os one company is
different from a shoe made by
another company. Whether the
feat) es of ai athletic shoe work
with an indisidual’s foot or ayvainst
it determines the quality of the fit
which, in turn, affects perfor-

Then shoe shoppi

Shoe ts really ciel for them?

“Kirst, every time sou buy shoes
sou Sheuld bave both feet
measured, not yuse for lenath but
alsa tor wrdth at the ball of the
foot and instep heteht.’ Brunick
advises.

“You should have an idea of
sour cushioning, stability. and
durability requirements to help the
clerk fully undetstand your
needs.”

As for basic feot types, some
people are characterized as over-
pronators, which means that dur.
ing exctcise their feet fend to roll
excessively inward,

FREI RS ITE IRA ELI SL EIB

ERPRINTS

support beneath the areh oof the
foot

People hasing aomore cyid toot
Ivpe experience un opposite eftect
-- not enough foat roll, This re-
quires a shoe with esti cushioni-
np.

People who don't have such
unique foot problems should be
careful that) they deni buy an
overeentineered shoe. Ef they do,
problems could develop.

Brunick has been ev ahuating

ng

shoes for The Athlete's Foot since
1976. AC The Ath’ete’s Foot
WearTest Centre on the campus of
North Central College in’ Naper-
ville, Hhnois, Brunick supervises a
wear-testing, program that involves
people of all shapes, sizes und skill
levels.

Yhe testing is conducted under
various conditions and = on
mimerous surfaces to provide a

See Choose
Page 19

these “thigh tech’ shoe features,
but, according to “Form Brtnick,
director of Phe Athlete's Foot
WearTest Centre, the most impor-
tant factor to consider when buy-
ing any type of shoe has never
changed.

“Fit as first and foremost,’” says
Brunick, whose expertise earned
him the pasition of footwear editor
for both Runners World and Ten-
nis Magazine.

“It sounds simple, but making
sure shoes fit| properly can be
overlooked if consumers focus on
the features instead of how well

mane) us well as injury prevention, To compensate for these fMexi-
But what is proper fit? How do bie foot-types,  Brunick — recom-
consumers determine whether a omends a shoe offering increased

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