A21 - Wednesday, November 17, 1982 - North Shore News ICBC TRAFFIC PROGRAM A new standard for the future “Traffic nothing: more than a polite catchphrase in British Columbia until we can bring about permanent changes in our attitudes and driving behaviour. This is the long- term goal of the Traffic Safety Education Depart- ment.” “We intend to make unsafe behaviour in traffic socially unacceptable in British Columbia,” says Patricia Manduca, Manager of the Traffic Safety Education Department of the Insurance Corporation of British Columbia. In 1981,. 859 people were killed in traffic accidents, 44,123 were injured. There is an accident every 4 minutes, an injury every 12 minutes and approximately 5 fatalities every 2 days. ‘One is seyen vehicles is damaged. Seven children are injured ‘every day in a motor vehicle crash. From 1978 to 1981, motor vehicle’ accidents; injuries and fatalities increased at an annual rate of over 10%. In the first six months of 1982, fatalities decreased by 32% and injuries decreased by 25% despite the fact that more vehicles were involved in accidénts. In 1981, traffic’ accidents cost the citizens of British Columbia approximately one billion dollars, representing more that $1,300 for every family in the province. In 1981, ICBC paid out $1.5 million a day in claims for a total of one half a billion dollars. safety will be The department’ s proach is ased on education, not only in the school system, but also through law enforcement, health care, the workplace and the community. “We try and reach citizens through organization already in place. Where these do not exixt, our department helps create them. Where these do not exist, our department helps create them. In training teachers, police officers, health educators. industrial workplace persons and community co- ordinators to be traffic safety regional personnel. we're It is estimated that every one percent increased im seat belt use will realize a cost saving of $1.35 million for the citizens of British Columbia. Motor Vehicle accidents are the major cause of death in the 5 to 30 age group. 16 to 24 year olds represent about 20% of the driving population, but are involved m 34% of the accidents. In British Columbia, 16 to 24 year olds are being killed and injured in traffic ac- cidents at nearly twice the rate of their peers in On- tario. DRINKING DRIVING In 1981, 5,850 persons were injured and 330 killed in alcohol-related accidents. Up to 50% of the drivers killed had been drinking. Drinking drivers account for 40% of all traffic fatalities. Drinking drivers kill three times as many people as all other crimes combined. Do you want to tell nearty able to work with many diverse groups throughout the province. Through these contacts we're forming community systems which will enable individuals to help themselves,” said Manduca. , The Committee on Crown Corporation in their 1982 - report on Traffic Safety in British Columbia said: “ICBCs Traffic Safety Education program could become the standard for future safety education programs in North America. This is a novel and intelligent approach as it aims at providing a lasting answer to the problem.” must be actively supported and implemented by local citizens,” says Manduca. “It’s not enough for ICBC nd authorized Sales Service Parts International Classic Cars 1345 Richards St. 669-7559 Showroomat 2320 Burrard St. Vancouver 738-2202 ‘safety efforts — simply to develop good program materials aad introduce them. Our various programs are designed to have an impact on each of our target groups in such a way as to reinforce one another.” Traffic Safety Education Department programs in- clude: seat belt and police enforcement projects and seminars; visual aids and teaching materials kindergarten and elementary schools; drinking and driving programs integrated into existing high school curricula; student leadership conferences; pre and post natal packages on infant and child restraints; workplace training to increase seat belt use; Community awareness, young driver programs: evaluation and research. The Traffic Safety Education Department also directs the school and community sections of the province’s Counter-Attack program against drinking and driving. AYLORMOTIVE OUR 23RD YEAR PROFESSIONALLY SERVICING _10°S OF THOUSANDS OF SATISFIED CUSTOMERS YOUR COMPLETE B.C_A.A. 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