TRUE. NORTH Clothing Com-
_Ppany’s six embroidered logos each
"celebrate Canada, Here, the sym-
-bols which comprise the ‘‘Coast to
Coast"’ logo are explained by True
North's Dony Sawchuk:

@ Polar bear: represents the
northern regions of Canada and
symbolizes strength, ‘immensity,
'. fierceness and the wilderness.

‘@ Wheat sheafs: represent the
central area of .Canada, the
Prairies. Symbolize agriculture,
exports, world trade and natural
resources.

@ Shield: ties the country
together. Golden border symbol-
izes vast wealth in natural
resources. Maple leaf is a

HIGH FASHION

Clothing designers want to
unify nation with products

Graphic submitted

‘Logos FOR the True North Clothing Company are made up of
symbolic Canadian images.

‘True North logos
— celebrate Canada

modifi ication of our national sym-
0

@ Train: No. 374, the first to
cross Canada, ‘represents the first
act of unification of Canada from
coast to coast.

@ Coasts: Mountainous coastline

of white-capped peaks symbolizes

the West Coast — rugged and
strong; rocky slopes of the East
Coast are accessible and wide
open,

@ Whales: Orca of the Pacific
and Bowhead whale of the Atlan-
tic and Arctic are found in Cana-
dian waters.

The Coast to Coast logo is
available on ‘‘premium quality,
Canadian-made’”’ T-shirts
($28.95) and !8-ounce sweatshirts

($56.95).

COMPLIMENTARY
DINNER

LUNCH OR BRUNCH

entree when a second dinner, lunch or brunch entree
of equal or greater value is purchased. Valid through
February 28th, ‘93 with this coupon.”

OFFER AVAILABLE WITH LUNCH UP TO $9.00
WITH DINNER UP TO $15.00
*Certain restrictions apply.”
We also wish to take this opportunity to thank those
who have made our success possible and to those
who haven’ visited our restaurant, to invite you to join
us for traditional and contemporary seafood in the New

Year.

FOR RESERVATIONS CALL 685-4040
777 THURLOW STREET AT ROBSON

From page 30

True North merchandise is
available in close to 50 stores in
B.C, and one store in West Ed-
monton Mall. ‘‘We’d like to be in
Saskatoon by July,’’ Arthurs says.
And for the future? ‘‘I see True
North stores. I see our product
nationally by the end of the
year."*

Most recently, Arthurs and
Sawchuk have become the official
clothiers of a travelling  en-
vironmental exhibit called ‘‘Earth
Gallery,’’ joining forces with fash-
ion photographer and Earth
Gallery founder Marck Zaleski. A
cross-Canada fashion shoot will
celebrate the True North line with
provincial scenery as a backdrop
— the old-growth forests of Long
Beach, the Badlands of Alberta,
the wheatfields of Saskatchewan,
Arthurs explains.

At this point in the conversa-
tion, Sawchuk comes through the
door, dressed in a True North
leather biker jacket, sweatshirt,
jeans and cowboy boots (Cana-
dian-made, again).

“Good sales call?’’ Arthurs
asks. ‘“‘It was great! Very en-
couraging,’’. replies Sawchuk, ad-
ding he expects the marina to
place an order some time that
week.

Joining the conversation,
Sawchuk explains the True North
business philosophy.

“Some people feel that when
you get into the clothing industry
you've got to have a (wide) profit
margin. But we've tried to make
everything priced within reach,”
he says.

“Dony and I are Christian
businessmen using Christian
cthics,"? explains Arthurs. ‘We
believe that in the long run it will
pay off for us, that we don’t have

COROLLA FEATURES INCLUDE: .

© 1.6 Litre, DOHC, 16 valve,
EFI 105h.p.engine
° Driver's side airbag (S.R.S.)

° Variable assist powerhilt steering

* Dual remote control mirrors

¢ 4-wheel independent suspension
¢ 60/40 split and fold-down rear seat

® Tinted glass
Full size spare tire
+e And much more!

to gauge anyone to get to the
top.”

It’s a philosophy that’s opened
a lot of doors for the young com-
pany, the two say, and one that
makes plugging their product a
whole lot easier,

“It makes me feel really good
to come home after a day (at
work) knowing I’ve been honest
to the people I've been dealing
with. It gives me the energy to go
back out there and continue,”
says Sawchuk,

The True North line isn’t
limited to souvenir wear. Arthurs
and Sawchuk have recently in-
troduced a line of denims called
“Louis Riel Rebel Wear’? which
includes: men’s and ladies’ jeans,
buccaneer shirts and a new hood-

ed shirt; a line of Navajo-pattern-
ed polar fleece, leather biker
jackets with a choice of True
North logos embroidered across
the back; and animal-patterned
vests.
Though it’s hard to picture these
two flipping through Vogue mag-
azine in the lift lineup at Whistler,
Sawchuk and Arthurs say they
look to magazines, movies, even
rock stars, to provide inspiration
for their designs.

Sawchuk and Arthurs seem well
on their way to making a (Cana-
dian) name for themselves,

Canadian patriots interested in
“unification of the nation by
clothing’? can contact True North
Clothing Co, at 987-4469,

NEED BRAKES, SHOCKS OR EXHAUST WORK?
CHECK OUR PRICES LAST
YOU WILL BE SURPRISED!

Sure, everyone claims to have
“factory trained” technicians, the difference
is, our technicians have VOLKSWAGEN

nave

factory training & experience.

“THE COMPETITIVE EDGE”
CAPILANO VOLASWAGEN LTD.

1187 MARINE AT LLOYD, N.VAN.

NOW FROM

14,598

JIM PATTISON

985-0694 -
SHOP

Ports Hours:

Savice and
Monday thru Friday 7:307-Spm, Scaurday Sam-4prn.

Soles

sa) TOYOTA | peace nicer Senet oa

1765 MARINE DRIVE |
NORTH VANCOUVER

. SALES x SERVICE 985-0591

‘FOR