Pat ie riya “f en ial 24 - Sunday, January 12, 1997 - North Shore News who af the Regional - 6 Ranking Jenire aN ae Ry : Se Semon annem an peat Fine H HOM) i i fy eat aoe naa AVE ‘ pa Seal batt Se Res aH ae ana ae wind Te AT SGA . ar #1) ie ‘i ae aa DENEVE CLONE NN AN SEA e ENC : a cane as: ie fo ise pal WS tRYRY wih i ey es Partners with North Shore business ee oaganey te if Royal Bank's new North Shore Regional Business Banking Centre — local service and local approvals Brian Williams, area manager for Royal Bank's Business Banking operations on the North Shore, likes to bust myths and misconceptions such as the one you often hear about business loan approvals being made at some distant head office. Not so, says Williams. “Here all authority and responsibility is placed directly in the local marketplace. We provide on-site approval for more than 85 per cent of transactions processed by the centre. And, we commit to a two-day turnaround on transactions over $5 million. We also have full authority to set pricing on loans and other bank services.” Brian Williams, left, Area Manager for Royal Bank's 8 Ranking, with Stan Fuller, Present, Earls Restaurant. Anticipating client aeeds is how Royal Bank builds lasting relationships. Keeping decisions local, understanding the clients’ business, listening and anticipating their needs 1s how Williams and his team are building tasting relationships with customers. “In fact, more than 80 per cent of the centre’s new business comes from referrals by existing clients.” notch staff of on-site portfotio managers, a manager, Risk Approval, and an experienced Business Services Support staff. Williams is thrilled with the new facility and what the strength of Royal Bank Financial Group can do. “ This building is a commitment we made to our clients to provide a first-rate facility, one that reflects the professionalism our *-zstomers expect from us. And cornbining this with other members of the group gives us tremendous opportunities to serve our clients and market those non-clients who are looking for a value-added bariking relationship.” The regional centre manages client relationships in the North Vancouver, West Vancouver, Sunshine Coast , Squamish and Whistler markets. The centre offers one-stop service for financing, cash management services, electronic banking, payroll, foreign exchange/trade service and off- shore banking affairs. Key to all this, says Williams, is a top- _ Dominion Securities offers individual investment advice It’s a confusing investment world out there, Dominion Securities wants to unravel the mystery David Fonseca and Glyn Dawes want to take the mystery out cf what they do for a living As Investment Advisors at RBC Dumiinion Securities, part of the Royal Bank financial Group located at the new North Vancouver Main Financial Services Centre, they see themseives as solution providers i: an increasingly complex world of investment choices. Fonseca, who has 10 years experience in Investments an the North Snore, says "We provide personalized hnancral advice and planning for those chents who require a more sophisticated approach.” “We review a chent’s current financial situation, establish goals and income requirements and then design a portfoho that fulfills that critena,” adds Davies. That portfolio might take the form of fixed income tavestments, such as GICs and Government Bonds, equity investments such as mutual funds and/or stocks or cash and cash equivalents such as Canada Savings Bonds, short-term bonds or T- Bills, Advice on U.S. dollar porticios ts also avatiable. “No one investor ss ahke,” says Fonseca, “which is why we customize portfolios to meet their needs, taking such factors such as age, investment objectives, experience and tolerance ter risk into consideration,” Having the strength of the Royal Bank Financial Group to draw on is a plus for Davies and Fonseca. “Now that we're in one location we're able to be part of 2 mix that provides one-stop financial shopping. It’s more convenient and is certainly easier for our clients to develop that all important relationship,” Davies agrees: “Our most valuable commodity ts the relationship we offer: trust, advice, expertise and solutions.” LJ e { { a Financial 'superbranch' a real time-saver New financial services centre gives the most in choice and service Pat Owens. manager, Personal Financial Services, at Royal 8ank Financial Group's new Financial Services Centre on Lonsdale and 18th in North Vancouver, Bank Financial Group.” What can clients expect when they come to do their banking? chents, sentors and persons with disabilities. for borrowing needs (VISA, consumer thought she‘d seen it all in her 25 years as a banker on the North Shore. But the new brarich, opened in November, is the best yet for clients; a one-stop financial superbranch. “Clients can choose what they want irom an array of products and services...everything from electronic transactions and teller service; advice and counsel on budgeting and consolidation of debt te mortgages, loans and complex investment management provided by other members of Royal PrOEHE RLS RRR Teac ORS ot USER ELITE tn as ake pirat cee - i ; uf i The answer is choice and corivenience. “After they've passed our three 24 hour automatic banking machines and Account Updater, clients are greeted by a recep‘ionist who determines the best person and service to fill the need. “That raight mean using one of our two Royal Direct telephone banking kiosks for basic transactions such as paying VISA, transferring funds to and from accounts and checking account balances. Tellers are also available for transactions, with sit down service provided for Gold Service SS Se loans), mortgages and basic investment advice, 10 Personal Banking Representatives are available to look after client needs. As well, says Owens, the bank’s Personal Bankers can help clients assess their financisi position in a one-on-one session called 3 Personal Financial Tune Up. “ It’s a Great opportunity at no cost to the client te audit and revise their financial picture and a chance to benefit from the expertise of a Royal Bank Personal Banker. (coat'd on page 3 “Financial ‘superbranch’)