No burger boredom at P.J.’s Cafe

THE BASIC hamburger has been dragged up the culinary
ladder as far as it can go without being dragged into garish

self-parody.

Purveyors of pseudo-gourmet
have tarted the old boy up to the
point where ordering a hamburger
is akin to ordering a meat patty
garnished with the entire vegetable
section of your favorite super-
market.

we just oufgrew the name."’

With Phineas safely dispatched
to hamburger heaven, P.J. Burger
& Sons was rechristened P.J.’s
Allstar Cafe.

The name change does not mean
the restaurant's original raison

d'etre has been moved to distant
back sections of kitchen grills —
the hamburger menu has recently
been increased by a “%-dozen selec-
tions — but it does mean a
brighter light will be shed on the
other side of the restaurant’s
menu.

For those suffering from nage-
ing burger boredom, that emphasis
may be a welcome gust of fresh

air

P.J.'s remains an informal
eatery that caters to Yuppies, Yip-

23 - Friday, October 31, 1986 - North Shore News

Soe Stir
Page 24

pies, Guppies, families, Dinks

Besides recent saturation ham-
burger marketing, the palates of
aging baby boomers and other
erstwhile hamburger hounds have
evolved somewhat beyond ham-
burgers, fries and ‘‘hold the
onions, please.’’

table
hopping

by Timothy Renshaw

Please clip & present to server.

SUNDAY
Family Buffet

The brain trust at P.J. Burger &
Sons, always an astute lot, took
careful note of the receding tide of
hamburgermania and decided to
give Phineas James Burger, the
restaurant’s mascot, his walking
papers.

The redneck, red meat cut-up,
who first muscled his way into the
fast food frontier in 1979 and
turned it upside-down with the
first P.J.’s, was deemed to be way
past his prime.

He was also cramping the style
of the five-link P.J. chain.

Says P.J.’s John Harper: ‘‘We
knew from our surveys that 50 per
cent of the people who came into
our restaurants ordered something
other than hamburgers. So, really,

Feeds 2 adults & maximum 3 children (12
yrs. old & under)

Enjoy our fabulous frult. & salad bar and
our hot buffet from 5 p.m. - 8:30 p.m.

SUNDAY BUFFET
6 p.m. + 8 p.m.
Lunches served daily
including a selection of
delicious light snacks.
BEER AND WINE STORE NOW OPEN!
11AM - 11PM - SUNDAYS INCLUDED,

LIVE
ENTERTAINMENT
Double Vision Playing
Oct. 3dth - 31st, Nov. ist

HALLOWEEN BASH

Door Prizes and Prizes
for Best Costume
Most outrageous Male & Female

AHIGHT YOU TRULY WON'T FORGET
PEMBERTON STATION

Open 7 days a week
135 PEMBERTON AVE. NORTH VAN PH. 984-3558

Expires: January 25, 1987
Invalid with other promotional offerings

125 East 2nd Street, North Vancouver

Phone 985-9 192

SD HU PA Ee PRAT we

mQun

our Fashion Show |
Luncheons |
are now every |

Wednesday 12-2pm

Starting Oct. 31
Introducing .
An ali new Autumn feature $, :
at the

CAFE TERRACE

Breakfast

Special from 8am to 11:30 am

Choice of 2 eags with ham, . Muffin and Coffee

bacon or sar‘sage S@so

Lunch

Special Daily
Choice of Sandwich and Soup Lunch Entree and Soup

$375
Dinner

Special menu includes choice of
Appetizer, Entree, Dessert and Coffee or Tea

§ 425

Choice of Appetizer
Garden Green Salad with House Dressing
French Onion Soup
Choice of Entree
Filet of Sole — Marguery
Shish Kebab Orientale
Supremes of Chicken Normandy
Choice of Dessert
Banana in Rum Cream . =.
Dad's Apple Pie ff =

Choice of Beverage ; La B e ley So Cv

Coffee or Tea
RESTAURANT

#120 - 260 W. Esplanade, North Vancouver 230 . 15th Sir eet, West Van

988-3038 jie de patering FF | open for dinner 5:50-9:00 p.m. Reg. menu.

Mon-Fri. 8 am - 9 pm
Sat. 10:30 am - 9:30 pm
Closed Sunday for only

in the courtyard behind

926-6861 |

on EEC A eee