CS-Sunday News, November 16, 1980

women

TOURISM

A force for peace

Tourism could and should
become a significant force in
the search for world peace.
according to the publisher of
one of North America’s
leading travel and lifestyle
magazines.

WoL.’ Bill’ Lane.
publisher of Sunset
Magazine in Menlo Park.

Cahfornia, will tell delegates
to a major tourism industry
conference and seminar in
Richmond later this month
that tounsm could become
more than a means of
creating foreign exchange
and trade balances.

“Tourism,” he says. “is a
powerful flesh and blood.
people-to-people force
helping to keep world peace
as a dominant way of life at
best. and, at worst. a lid of
temperance to prevent
regional conflicts from
breaking out into a horrible
holocaust.”

Lane. who 18) also
chairman of the Pacific Area
Travel Association, 1s one of
more than two duzen travel

and tality industry

up for the
ourism Bnithh Columbia
sponsored “Se ar of the
Century, A Billfon Dollar
Bluepnnt = for yuMsm in
British Cotumbta!, Ehe

conference begins Sunday.
November 23 at the Rich-
mond Inn and winds up at
noon November 26
o

Delegates from all aspects
of the toumsm and related
industries from throughout
the province will attend
intensive workshops — and
seminars and will also hear
lectures and keynote ad
dresses by Lane. Harvard
Business School psychiatrist,

Dr Barry Gorenff, Lord
Parry Chairman of — the
Wales TLourtst Bureau. Dr
KRewh Hay President of

boone Lynck International
Lid

ternational

wheo wall discuss in

coonomios and

ther effect on the future of

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tourism, and Bill Rowe,
Vice-President of Air
Canada.

Other participants — will

include Jim Lowe, President
of American Society of
Association Executives, Ron
Marcoux, Executive Vice-
President of McDonald's
Restaurants of Canada, Jack
Simpson, President of the
Hawaii Visitors’ Bureau,
Tom Blake, marketing
consultant from Aspen,
Colorado and Jim Garber,
Marketing Director of
Disneyland. Subjects to be
covered include con-
ventions. marketing,
hospitahty and staff training.
transportation, motivation

and attitude. media
relations. financing.
management and tour
packaging.

Provincetal Tourism
Minister Hon Pat Jordan
who will open the con-

ference and act as host. will

be joined in the closing
sessions by the Federal
Minister responsible — for
Tourism. Hon Charles
LaPointe, Minister of State

(Small Business)

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