FOR: THE second time’ in: a month, the North Shore i is being
lavished with federal job development grants.

. Hard on the heels. ‘of her-Jan. 7
announcement: of. $300,000 in fed-
” eral -gsant money. for local job
- eptopmnent programs, ‘Capilano
MP Mary Collins, in- conjunction
with - North Vancouver-Burnaby

MP" Chuck: Cook,: ‘unveiled - two-

Job: Development’ ‘program grants

“Coo also’ announced ‘the ap-.

proval: of: $191,800 under. the fed-

eral Job Entry Program | ‘to provide .

employment preparation training
for.60 People.

West Vancouver.- an

Approximately $100, 000 of. the
grant will be allocated to the North
Shore: YMCA..to’ upgrade existing
facilities and: provide increased’
family programs, . particularly in
the Deep Cove area.

A further $64,255 will go to the

-North ‘Shore. Information. and.

Volunteer Centre. to provide train-
ing for three people to work in the
centre: and with the North Shore
“Crisis Services Society.

The‘remaining $58,344 has been. .
allocated. to the North Shore Vol-

unteers for Residents in Care Fa-
cilities’ to. train four people in
‘working with residents and volun-
teers“‘in «12-.North’ Sh re -hursing

homes, and hospita

being waged -
ining C col

elites: more’at;

jes to hold ‘onto ‘the dwindling ‘cigarette market. Turtle ie how the

Calling it.a ‘project she is par-
ticularly pleased to see’ reach frui-
-, tion,. Collins said that $58,725 has
- been allocated to the North Shore
‘Association . for .the _ Physically
Handicapped ‘to , provide three
North Vancouver... , handicapped
people with training ‘and work ex-
perience in peer counselling, public
relations, marketing. and high
" technology mobility..

TRAINING DISABLED
Approval of the ‘money in

classroom and ‘practical ‘training
for 60 youths, including 15
women, i in the automotive trade.

The project is scheduled to last
“30 weeks. : :

‘create new: jobs that combine rele-
vant training and work experience
for those who have been unem-
ployed for 24 out of the previous
.30 weeks.

. "started declining at a rapid rate of :

2. § per cent per year,’” he said.

‘Prior to 1982 Destoteaux said .

tobacco sales had enjoyed a steady
- market increase of about 1.5 per
‘Cent a year.

“Taxes. at: the federal level are. :

. increasing.at a rate‘of 145 per cent
per year. In B.C. between Jan. 1,

.1980 to Sept.’ 17, 1985 there‘has
“been an additional tax increase of:

. 233 . per ‘cent: .per year,” said
‘ Destoteaux. .
“For a company to ‘maintain’ its

- position it has to be dynamic,” he

said.--°..
That, need: has resulted.”

unique’ ‘marketing. campaign - "cur

‘rently being offered by Rothmans.
‘Since the beginning of January,
‘smokers in the Lower Mainland
have received 30 regular cigarettes

. for the price of 25.

‘The packaging offer applies only

“to. Number 7, one of approximate-

ly 30 brands offered by Rothmans.

“; ; B.C. was offered the price break

:: Jan. 2 in the Lower Mainland and

ft began this week throughout. the
rest of the province. .

Grant Herrington, sales, promo-

tion manager,. said. the campaign

has been.a ‘phenomenal success’ in .

eastern. provinces.’ In. Quebec,

‘-Rothmans increased “its ©

"market share by.10 per cent and in
Ontario by about seven per cent in
‘four months.

St has set, the cigarette market ;

On its heels,’’ he said.

- In. order. to’ introduce: ‘the- new :
‘packaging concept Herrington said: °

‘the. company had to order.a new

packaging machine at a cost of .

$300,000. :

“He said the machine took, three *

‘and a half months to build and a se-

:) cond one’ was -added ‘in order to.

“launch the campaign in B.C.

-Cigarette ‘packaging™ has=
previously accommodated 20 or 25 ©

cigarettes. °.
Brian.’ Sylvester,- Benson and
Hedges sales planning manager for

Western’ Canada, said Benson and’.
Hedges began . a similar campaign
to offer 30 cigarettes for the price |

: of 25 in Ontario two weeks ago.
“He said the company’s, western
operation is looking: at’ the possi-

bility of making the’same offer in

B.C.

The company. is already offering’ :
$4. off the regular retail price of a.

carton of Benson and Hedges King
Size and King Size light.

Cook’s announcement ‘will provide.

Job development projects must’ -

“¢3-& Sunday; ‘February’2, 1986 -North Shate News