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NEWS proto Paul McGrath

WHEN DESIGNING interiors many people have a tendency to fret over color, and occasionally
even fight over its choice and who gets to make it. Columnist Edith Saatkamp writes that color
effects both how we feel and how we behave.

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STORIES

eyes

Edith
Saatkam mp

COLOR IS used by man and
nature to convey messages.

Kecan stimulate or soothe, make
us feel happy or irritated, In nature it
cun signal icy cold or red hot, and in
the animal world it can repel ene-
mies or attract friends. Marketers use
color to make products look appeal-
ing, expensive. or cheap.

Artists use it to express feelings.
and composers can conjure up
images of calor with music.

We often choose our wardrobe to
convey a messuge: navy blue and
charcoal grey to appear sincere and
trustworthy: yellow and orange to
express happiness.

We have a tendency to fret over
color: occasionally we even fight
over its choice and who gets to inake
it. The following guide to color sym-
bolism won't make color choice eas-
ier, but it may explain aversion to

some colors, and attraction to others.
RED

Red is the mast stimulating and
arousing of all colors, It makes the
hear beat faster and interiors feel
warner. Red is preferred by those
who love power, are strong-willed
and self-confident, Bright red
appears daring, exciting and dynam-
ic. Burgundy (a mixture of red and
black) is associated with words like
luxury, refinement, elegance.

In many countries red symbolizes
masculinity; in South America it has
connotations of blasphemy and

anger.
BLUE
Blue is serene. cool and calming
andi ociated with sky and water,

‘ft inspires confidence and conjures

images of faith. devotion, reliability,
prestize and serenity. Not all blues t
itre wanquil, just as not al) “blue-
lovers” are faithful. Much depends
on the intensity and value of the hue.
Blue with a red undertone takes on
some of the excitement of red: with
more red added it turns purple. a
color that is associated with an
expression of rage.

In the Middle East and among
some native Indians, blue is consid-
ered a protective color. In the
Mediterranean doors are, painted
blue to keep evil spirits away.

YELLOW |

Yeliow is the most luminous of
colors. People who love yellow are
thought to be intelligent, original and
innovative. They also have a tenden-

See Blue page 16

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