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6 - Wednesday, December 10, 1986

rn ce er

- North Shore News

Mews. Viewpoint

Film city

at P&T?

t may be a whole new ball game at the Park &

Tilford site, languishing for the past two years as a

non-productive white elephant, its once famous
gardens derelict and weed-choked.

This negative spectacle, together with the absence of
any industrial bidders for the presently industrial-
zoned property, has hitherto prompted the NEWS to
urge fair consideration by North Van City council of

the commercial application
as a shopping mall. That

to develop part of the site
projected development by

BCED Corp., currently before the Advisory Planning
Commission, would produce a considerable number of
jobs and a significant addition to City tax revenues, as
well as restoring and maintaining the gardens at no

cost to the public.

However, the enthusiasm now being expressed by
two top Hollywoood executives for the possibility of
turning the property into a major film production cen-
tre puts a new face on the whole matter.

Film production already

contributes $140 million a

year (and counting!) to the B.C. econoiny. It is a
“‘clean’’, relatively labor-intensive industry ideal for
the North Shore and would, of course, leave the pres-
ent zoning intact. Also envisaged is a combination of
the restored gardens with siudio tours as a tourist at-
traction on the model of Hollywood’s Universal and

MGM studio tours.

A firm proposal from Hollywood has yet to come. If
or when it does, there are still potential problems with

tax incentives and studio

building heights. But the

concept is an attractive one and deserves a positive
approach.

Computer-

1

PARTIES IN THE HOME aren’t what they used to be. Ask
my friend Cameron, the computer whiz.

What Cameron and his IBM
Compatible have discovered could
come in mighty useful for your
own Yuletide entertaining.

Some years ago Cameron, an
eternally hospitable soul, began to
notice an increasing problem with
parties: how much booze to buy,
and what kind? .

Back in the good old days it was
easy. Viriually everyone, including
gtandma, knocked back rye. En-
thusiastically. You simply counted
your number of guests and divided
by two. That told you how many
bottles of rye you needed. To
which all you added were two or
three cases of beer for the
teetotallers.

Food was no problem either.
Half a dozen cartons of potato
chips and—if you wanted to be
classy—a tub of onion dip were all
the solid ballast required. A spare
pack or two of cigarettes for guests
who ran out of their own, plus
plenty of ashtrays, and your repu-
tation as a host was established.

There’ve been quite a few
changes since the carefree fifties
and sixties.

Wines from Kelowna, some of
them drinkable. Wines with im-
pressive names from overseas, aif
of them drinkable. Delis selling
exotic foreign fodder. Joggers and
fitness spas, Anti-smoking

crusaders. Road blocks and
breathalyzers. Bit by bit life has
been getting more and more com-
plicated for red-blooded party-
givers.

Last summer Cameron bought a
personal computer to help him

THE VOICE OF NORTH AND WEST VANCOUVER

WEDNESDAY +: FRIDAY
1139 Lonsdale Ave.
North Vancouver, 8.C. V7M 2H4

eae
SUNDAY

Cisplay Advertising 989-0511
Classified Advertising 986.6222
Newsroom 985-2131
Distribution 986-1337
Subscriptions 986-1337
Norih Shore

58,287 (average, Wednesday cla:

Friday & Sunday)

SE DI Site

NOPE, NOTHING ON SHIPPING ARMS TO
HOSTILE ISLAMIC COUNTRIES... NOK
ANYTHING ON SECRET PAYMENTS To
NICARAGUAN REBELS... IM AFRAID
YOURE ON YOUR OWN WITH THIS ONE.

equally divided. Nice middle class
couples. Age range 19 to 67.
Average age 38.26.

Guests, decided the computer
after the last one departed, stayed
an average of 3.78 hours, during
which each downed an average of
3.02 drinks.

The hard liquor brigade (62%
with 44% in the over-55 age

bracket) still dominated, but no

Noel Wright

cope with his mounting hospitality
headaches. He programmed the
thing just in time for his Labor
Day party. Quitting the festivities
every half hour to run down to the
den and punch in the latest scraps
of data was a bit of a drag, but
with computers you have to give in
order to get.

The picture of 1986 honte enter-
taining which the machine even-
tually spewed forth was thought-
provoking.

The party was one of those 8
p.m. affairs with 57 guests. Sexes

LETTER OF THE DAY

C's ad agency

kicked

ut by

ank

@ focus @

longer with good old rye. A mere
9% of the company consumed a
miserable 0.9 of a bottle of
grandma’s favorite tipple.

Scotch topped the list with 30%
of the revellers downing 3.2 bot-
tes, followed by gin (15%
finishing 1.5 bottles). Vodka and
rum trailed, each the choice of on-
ly 4% for totals of 0.3 of a bottle
respectively.

Of the remaining guests, 34%
quaffed 5.7 one-litre bottles of
white wine and a single bottle of
red. The other 4% mopped up a

Dear Editor:

It is with considerable personal
regret that | must advise you that
Palmer Davis’ oldest client, the
Bank of British Columbia, has
moved its advertising account to
West Can Cole & Weber on a 90
day trial basis.

The advertising agency change
occurred when the Hong Kong
Bank of Canada acquired the
assets and assumed the liabilities of
the Bank of British Columbia in
November. Palmer Jarvis was ad-
vised of the change on Dee. 2.

modest five beers plus several of
the 14 bottles of non-alcoholic
mixers.

The food was a dramatically
different story, Mrs. Cam having
finally persuaded hubby that chips
and dip were out—gourmet was in.
Three hundred canapes from a ca-
terer, reinforced by Mrs. Cam’s
succulent smorgasbord of do-it-
yourself fancy breads, pastas and
cheeses, disappeared faster than
Canadian famine-relief corn in
Ethiopia.

And the only polluting whiff of
cigarette smoke the whole evening
came from the den, where
Cameron took a quick surrep-
titious drag while filing the latest
data. Afterwards everyone drove
home as sober as the judge they
weren’t going to have to face.

Total bill for supplies consumed,
announced the computer: food
$243.98; booze $114.52. Surplus
unused liquor, wine, beer and
Players Extra Light $246.77.

A far, far cry from the dear old
smoke-filled party days of rye and

chips—though at feast Cameron °

hasn't had to visit the grog shop
again since September.

So thank him, dear readers, for
your up-to-the minute computeriz-
ed Christmas party plan. Put away
the ashtrays. Take out a bank loan
for the deli. And maybe add just
an extra bottle of Scotch and
Kressmann to whatever's in your
liquor cupboard already!

The Bank of British Columbia
advised us that the change was in
keeping with the new owners’ past
relationship with West Can Cole &
Weber. The bank's marketing
management also informed us that
they have been pleased with
Palmer Jarvis’ program develop-
ment and marketing support.

The bank group at Palmer Jarvis
is proud of the past 16 years. We
felt part of the small team that had
the vision of a bank serving the
needs of western Canadians. We
developed programs which saw the
Bank of British Columbia grow

Publisher:
Editor-in-Chief
Managing Editor
Advertising Director

Pendent spburtah neaegateel ang qu:
. N Sts

Peter Speck
Noel Wright
Barrett Fisher
Linda Stewart

borat Seheduie He éanagragn tty

§ Fa

we 3
ab MAN Et:
Entire contents «
1986 North Shore
Free Press Ltd. All
ughts reserved.

AGO...

(From the North Shore News,
December 9, 1981.)

A TAX HIKE as high as 43% for
North Van City residents was
forecast in the provisional 1982
budget, tabled at council’s inaugu-
ral meeting. Mayor Jack Loucks
blamed the projected increase on
all-round higher costs for materi-
als, labor and services.
* s *
WORST STORM EVER in Howe
Sound, with rain and 80 m.p.h.
gale winds, claimed the life of a
pregnant woman swept away by
rampaging Strachan Creek when it
flooded Lions Bay homes. Other
evacuated residents had to be
rescued by hovercraft.
. * *

RASH OF HOLDUPS at late-
night North Van gas stations con-
tinued, with an armed robbery at a
Main and Mountain Highway sta-
lion bringing the five-day total to
three such incidents—two of them,
said police, carried out by the same

man.
‘oH &

RECYCLABLE GARBAGE
pickup by a private firm in two
West Van districts was halted after
a 19-month experiment.

from its beginnings to assets of
three billion dollars; and when
times got tough for all western
Canadian financial institutions, we
helped the Bank of British Colum-
bia defend its retail deposit base.

Palmer Jarvis is a  western-
Canadian owned and ope-ated
organization with billings of 40
million dollars. West Can Cole &
Weber is a wholly owned sub-
sidiary of Cole & Weber Advertis-
ing of Seattle, Washington.

Frank W. Palmer
Vancouver