iNDEX Kids Pages Parenting Spring Car Care Guide. Table Hopping Persi Michael Becker News Editor mbecker@nsnews.com A North Vancouver electronic commerce company is poised for growth this year. Sideware Systems Inc. hired Scott W. Friedlander — an 18-year veteran with Xerox — in January. Friedlander took on the posi- tion of executive vice-president and gen- eral manager of Sideware Corp. (a sub- Picture perfect COVE Cliff elementary school Grade 5 student Laura Andrew took on the role of George Eastman earlier this month as students focused on sclence-minded personalities. Laura looks through a fiome-made camera. , PFO sidiary of Sideware Systems Inc.) for North America. Friedlander left a posi- tion as Xerox's vice president of public sector operations for the company’s North American Solutions Group. Said Owen Jones, Sideware chief executive officer, “I think this is the most profoundly important thing that could happen to our industry and Sideware happens to be a recipient. What it is, is the migration of corporate talent from the established companies to high-tech companies. auct fuel “I¢’s profound because it is of such tremendous value. If people are taking a look at small companies like Sideware and are trying to put a valuation on them — take a look at that human asset. ' “Sideware now is 200 people and 50 top sales and support people have been hired in the last 60 days by Scott. As it turns our Sideware now has the largest Java development shop on the West Coast and one of the most sophisticated sales and technical forces in the Java world. We believe we are going to expe- GTe2050 (Ladies’ & Men's Sizing) Maximum rear foot & forefoot gel cushioning *Extended dual density midsole to help pronation *Enhances forefoot flexibility Gele 1050 (Ladies’ & Men's Sizing) *Dual density midsole to help pronation *Rear foot gel cushioning $1449" $12.9" Wednesday. March 15, 2000 - North Shore News ~ 15 NEWS photo Julie Iverson rience hyper-growth now,” Jones said. Sideware’s goal is to be the market leader in Internet-based customer rela- tionship technology. With up to 95% of potential customers abandoning their visits to e-business sites without buying anything, the relationship needs some help. As is the case in the bricks and mortar world, customer service counts for a lot. The company has coupled some- thing it’s calling Dr. Bean ¢-Customer See Sideware following page IF somebody asked me, I’d describe Bonnie Lake as an average 40-year-old woman. She's a daughter, wife and mother; the kind of down to earth girl you might find at a flea market in Abbotsford or in her gumboots mucking arouid with her dogs. She’s got a big toothy grin and eyes that reflect genuine warmth and friendliness. Bonnie’s also a cashier at my Safeway store. She takes pride in her job, enjoys her customers and her ca-work- ers both. She’s been at Safeway for 13 years, and you can tell by the way that she handles your tomatoes that she’s nor just blowing smoke when she says she loves her job. Last May Bonnie bought a lottery ticket. It was pret- ty standard for her to pick up a ticket now and then. She's not a big buyer, and she never thought she’d actually win, not really. But, like millions of lottery ticket buyers around the world, she did enjoy the odd day- dream about the long-shot prospect of winning. Bonnie wasn’t serious enough about the lottery to make a habit of checking the papers or TV to sec if her tickets were winners. In fact, it wasn’t until a few days after the May 29 See Occasional page 22 SOURCE FOR SPORTS 1199 Lynn Valley Road, Lynn Valley Centre *Two piece DuraSponge® outsole for flexibility North Vancouver -8211 A prevents *Mention you saw this ad to receive a FREE pair of Axxs socks email: tosports@direct.ca {$7.99 value) with purchase of Oo runners