40 - Sunday, October 20, 1996 -

From page 20

_ successful small business

people will allow both cur-
rent and would-be owners to
get involved, ask questions,
and leave with practical
hands-on ideas.

“Time is the biggest
shortage in cveryone’s work-
~sing life today,” says Barbara
Densmore, manager of the
Working Smarter program,
which delivers small business
help through the North
Shore chambers.

“Small business people
feel the time crunch. more
than anyone else. There’s no

North Shore News

ppics to he broached

tional courses. People just
want to absorb new ways of
doing business as easily as
possible.”

New ways of doing busi-
ness, for most people, means
marketing on a_ shoestring
budget, developing a market
niche, and getting a business
up and running in a short
period of time.

It may also mean finding
non-traditional — funding,
using technology cost effec-
tively and even making the
transition into self-employ-
ment with a minimum
amount of risk.

Finding new ways of

biggest challenges for small
business people.

A 1994 Statistics Canada
survey of successful business-
es found that the greatest
reason for success is strong,
management skills.

Turn that around and
poor management skills are
also the No. 1 reason for fail-
ure, says Densmore.

*If you don’t know what
you don’t know, how are you
going to look for it? We have
consistently found that the
businesses that grow more
quickly than the rest are the
ones who are constantly
looking for what they don t
know.”

The series begins
Monday, Oct. 21 and con-
tines through to Nov. 19.

Tickets are $45 for one
workshop and $35 for cach
additional session.

For registration or more
information, call 926-6614
or 987-4488.

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