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37 - Wednesday, January 27, 1988 - North Shore News

image hoped to boost
nm recreation services

THE RENAMED recCentre regime recently revealed by the
North Vancouver Recreation Commission has brought a
splash of color and consistency to the various public recre-
ational facilities administered by the organization for North

Vancouver City and District.

In . addition to changing the
names of the recreation centres,
for example what once was
William Griffin Recreation Centre
is now recCentre Griffin, the
commission has adopted a new
logo and colors.

Input culled from ~ser surveys
and support from Capilano Col-
lege marketing students identified
some critical public relations pro-
blems for the rec commission to
solve. ;

“People didn’t know where the
various facilities were located and
they didn’t know that the facilities
were’ in the same system,” said
Kevan Tisshaw, North Vancouver
Recreation. Commission manager
of support services.

Intent to build on the consolida-
tion initiated two years ago™-with
the. introduction of a centralized
computer. registration system,
complete ‘with, specially designed
software, the commission hired a

: design consultant to work out the
image problem.

With :a nod to the successful
color-coded Expo 86 experience,
and at the behest of design consul-
tant KARO Inc., commission facil-

“ities. will: be. cbursting out in solors

‘By MICHAEL BECKER
a News Reporter

and.a revamped image represented
by an. exuberant, childlike sun
logo.”

As the various painting contracts
come up at each North Vancouver
rec centre over the next five years,
the buildings will be dipped in
multiple-colors drawn from a pal-
ette of red, yellow, light blue, pur-
ple and grey.

RecCentre Lonsdale already
sports the new colors in the arena
area. -

To connect the facilities to one
organization, the design consultant
suggested the adoption of rec as a
prefix to new facility names
‘because the colloquial term was
already® firmly imbedded in the
mind of the general public.

New: signage including the
playful sun logo, which replaces
the utilitarian stick man used by
the commission since the early
°60s, will be sprouting up at rec
centres throughout the community
in the coming weeks.

Cost of the new look design
concept came in at $5,500. ‘It re-

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Tisshaw said?

NEWS photo Mike Waholleld
NORTH VANCOUVER Recreation Commission chairman Kieran

MacLeod displays a new soon-to-be well-recognized logo represeating the
organization. The playful sun image conjures a sense of fun and well-

being.

We're looking

for you

We are looking for attractive local girls,
19 and over, for a paid modelling
assignment in the North Shore News
— Sunshine Girl feature. Anyone inter-
ested please contact the Photography
Department for an interview.

CALL PHOTOGRAPHY
985-2131

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