ON THE SURFACE, it
looked like your usual wine-

We had been summoned
to one of the trendy places,
all brass and glass and
wicker, and there was a
generous spread of beautiful
hors d'oeuvres plus _ bot-
tomless jugs of wine. A large
group of people stood
availing themselves of all
these amenities.

But the wine was distinctly
pedestrian, without any
pretences to greatness. It
was either red or white, as
wine usually is, and it was
served in a wine glass, but it
boasted no pedigree and
confessedly came from a
mixed ancestry, being what
is known as “blended” in the
trade.

We hadn't been invited in
order to praise it. We on a
different mission, to help.
launch a packaging concept.

The reinforced carton
with the fold-over top, so
familiar to you now as a
container for various juices
as well as milk that has an
extended life expectancy, is
replacing the expensive, and
breakable, corked bottle.
Takes some of the flourish
out of the presentation,
though I don’t think you
need to worry if you're a

>

FIRST of its kind in North America, Casabcilo Wincs’ ecw minti-cask b portable and un-

breakable. Perfect for picnics.

steady patron of Dom
Perignon.

It will be available in litre
Sizes and quafter-litre sizes
(250 ml, 1 cupful) in green
boxes (white wine), red
boxes (you guessed!), and

the
kitchen

by Eleanor |
Godley

yellow, containing a light
white for the faint of heart.
Because the packaging
allows for no air space, the
wine retains its original

character and has a shelf life
of over a year. It also affords
a price advantage of up to
twelve percent, and if you
drop it, you won't cut your
feet.

A short video program
showed us how six of the
litres packed neatly into a
brief-case, how four of same
would fit your picnic-basket,
and that the preparedness-
first shopper could easily
accomodate a few of the
little ones in her handbag.
Does the Casabello company
know something we don’t?
Are the police giving up
their Sunday excursions that
lead them to tippling pic-
nicers whose beer and wine
they then dump out on to the
grass, alas?

There was a lot of em-
phasis on this picnic angle,
(including the reminder
that you no longer needed to
bring the corkscrew to the
park) which was anomolous
in this province which
condemns public drinking.
Another thing - we are all
accustomed to displays of
this type of package in the
supermarket juice and dairy
sections, it would not be
surprising to see similar
displays on plonk. Are the
corner stores going to carry
beer and wine? Does the
vintner have a crystal ball?

‘Photo submitted

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3101 Woodbine Dr. NV. 988 ° 8331

Gift Certificates Avallabic

C15 - Sunday, June 12, 1983 - North Shore News

Treat Your Dining Room
Solid Oak
Dining Tables

Diner no leat $375
42" Diner no teat $425
42° Diner c/w 22’ leat $570
48° Diner c/w 22" leaf $620
36" Coftee $300
42" Coftee $325

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Japanese

Food Centre

(Shimzu Shoten)
OPEN 7 DAYS A WEEK

349 East Hastings St.
689-3471 Vancouver

685-9413

Photograph, courtesy of Hancock House Publishers, from The Boom Years,
wnitten and compiled by Donald J Bourdon of Narth Shore Museum & Archives

LOGGING, IN NORTH VANCOUVER. 1s shown above probably on West 17th
Strvet near the former site of a mill

The corarnunities of North and West Vancouver have changed a lot since that pic
ture was taken and they promise to change even more over the next few years

Our Town, a | eature Section of the June 29th Sunday News, will

ve us the op
portunity to tell a btt of the history of our community and to look fonwa

to its future

Advertising Deadline

Monday June 20, 5 PM

Call Linda today

If you want to tell the story about your business, you
should be advertising tn Qur Town. Linda ts waiting for
your call

980-0511

* Display Advertising
1139 Lonsdale Ave, NV

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