LIVING frugally has gained quite a bit of respectability since I started writing about money more than 30 Years ago. “Frugality boom highlights fun and fulfilment of the sim- ple fife,” savs the headline on a Japan Times story about a real- ity TV: show featuring nwo young wonien living ona tight budget. ® In Australia, there’s grudg- ing admiration as Money maga- zine names Josh Hurford its Young Miser of the New Millennium and details some of his exploits. money matters # Starving Shirley’s Savings Page seems to have starved to death. But a Google search of the Internet turned up 829,000 other “saving money” Web sites. Even “miserly” pro- duced 24,900 sites. @ “Anyone can achieve health, wealth, happiness and wisdom Business Development Bank of Canada Banque de développement du Canada For your Business Financing and Consulting needs, the North Vancouver Branch of . The Business Development Bank of Canada will extend it’s hours on » ° Wednesday, November 29 and Wednesday, December 6 until 8pm. : Please cail 666-6007 for an appointment or visit us at Suite 6-221 West Esplanade, . North Vancouver. ‘You’RE INVITED The Board of the North Shore Health Region invites you to attend its Public Information Session. “ When: Where: Wed., Nov. 29, 2000 7:00 p.m. - 9:00 p.m. West Vancouver Seniors Activity Centre 695 2Ist Street ~ West Vancouver, B.C. The Board will present an overview of its_ activities and the floor will be opened for questions and public discussions. = For more information please contact NSHR - Communications at BUSINESS by spending less than they carn, simplifving their lifestyle, decreasing their savings, reduc- ing debt and working hard to achieve definite goals,” says Tan Nicholson, publisher of The Miser’s Gazette, who calls him- self “North America’s #1] miser.” Sounds like basic com- mon sense. My early stories in the late 1960s about how to save money (“buy enough on sale to last you until the next sale, share a bath, borrow books from the library, split dishes when eating out,” etc.) often generated hate mail. People have always saved money but they didn’t always discuss it. Austerity used to mean hardship — the antithesis of living the good life. But today’s tougher times and uncertainty have brought frugality into favour. Michiyo Nakajima has broadened her popularity in frugal Japan from “run-of-the-mill” idol (bit parts in TV dramas and commercials) co become a star in her own right as Japan’s first “cho-setsuvaku” — super-ftrugal-idol. She and Rika Unuma act out the money-saving ideas sent in by viewers, mainly penny- pinching housewives, to help stay within their monthly budget. {nm Australia, 21-vear-old Hurford at Metro Tool & Die never stops thinking about ways to save money — and ignores his workmates” taunts. Said co-worker Lee Hetel: “He's an absolute leg- end around here. i've known him for five years and never seen him pay for anything. In fact, P've never even seen his wallet.” Envesting has more status than saving. Yet although you can borrow to invest, most people start out saving. Never torget how tax effec- tive saving is: Work to earn $100, pay inconie tax and keep roughly $30 io $75. But work to save $100 and keep all S100. Mike Grenby is a columnist and independent personal financial adviser; he'll answer questions in this column as space allows but cannot reply personally. Contact bim by e- mail mike@grenby.com and sre previous columns are Diversification reduces risk. Eric Riuir you can bank on it IF there is one rule of thumb when it comes to financial planning, it is simply this: diversify. Diversification is a simple concept. Let's say you take and invest all your money in an Internet startup. Two years down the road you could be the next Bill Gates, but more.: ly not the company goes belly “P. Where does thar. leave you? If you're lucky, you... can get out before the entire ” house of cards comes tum- bling down. If nos, you can lose everything. PHOTOS WITH SANTA BEGINNING ‘SUNDAY, NOVEMBER. 197 Christmas memories begin with a photo of your child with Santa. © For only $5.00, you : will receive two 4"x6” professional photographs to treasure for a lifetime. We are pleased- to accept your donation of a toy or non-perishable food iteni for the Nenh Vancouver - Christmas Bureau. Look for the donation bins in the Grand Court Food Court. Relowstal Photography 1 888 475-4447 1, fn, ~ CAPILANO.MALL-.. Where Christmas Wishes are Granted