C4 - Wednesday, June 23, 1982 - North Shore News OS cx ir To find out what questions the average consumer most freqently asks of jewellers, the Jewellery Industry Council did a nationwide survey of its retail mem- bership. The two categones that were of most interest to the public were diamonds and gold. As a service to the public, the Council has taken the most asked questions on the Clarity refers to the diamond's internal quality. A flawless diamond shows no “inclusions” when viewed under 10 power magnification. Ninety-nine per cent of diamonds over one-half carat have some flows, uny white spots, or dark carbon spots, nicks, cracks, or cloudy areas. As with a slight tinge of color, inclusions lessen a diamond's value, but Know your carats jeweller's 10 power loupe. You'll be able to see the small “birthmarks” that make each stone unique. Carat, of course, is the diamond weight. A carat equals 1/142nd of an ounce or 200 milligrams. Each carat is divided into 100 points; thus, a half carat weighs 50 points. The name “Carat” comes from the carob seed which is so uniform in weight that it was survey and compiled the seldom detract from their once used to weigh following information on beauty. diamonds. gold and diamonds for Ask to examine some consumers’ information. diamonds under your (More about gold next issue) DIAMONDS Diamonds are rated ac- cording to what jewellers call “the four c’s” — cut. color, clarity and carat. Cut refers to the shape of the diamond — brilliant (round), rectangular, pear, heart, oval or boat-shaped (marquise) - and to the skill and precision of the cutting. A full cut diamond has 58 facets. 33 above the girdle or outer edge, and 25 below. A “perfect cut” refers not to the number of facets (that is standard), but to their angles and the proportions of the stone. Color, which many think is the most important determinant of diamond value. The ideal diamond is crystal clear, but such stones are exceedingly rare. Most are tinged with yellow or brown. This may detract from the diamond's value, but usually doesn't diminish its spectacular sparkle. hair SNoo Would like to take this opportunity to welcome Doris to her new location. Offering her experience in permanent wav- Ing and all aspects of coloring. We welcome ail of her citents to visit us soon. (manicures avaliable) Open 6 days phone 922-1234 1375 MARINE DR. WEST VANCOUVER EVERY Tuesday the Ambleside Inn holds a lunchtime fashion show with clothing supplied by various North Shore boutiques and stores. Pictured above is mode} Kelly who discusses her all cotton casual outfit with a restaurant patron. (Ellsworth Dickson photo) Henry Birks & Sons Park Royal __ is pleased to announce we are having a Sidewalk Sale and savings of ww IO% lh VaMMOus depart liidkeiils throughout the store Park Hoyal - South Mall 922 9301 ~ BIRKS PRE-INVENTORY SALE FABRIC THURS. JUNE 24th TO WED. JUNE 30th Iya OPEN DAILY 930-6P M THU &FRITOOPM ee .D ORCHARD MALL 742 WESTVIEW CENTER SELECTION ALL PATTERNS ALL NOTIONS ALBEE’S SEWING CENTRES LaSWAY AT WILLINGDON UPPER LEVELS AT WESTVIEV OPEN SUNDAY 12-5 3 OFF 20% OFF 430-2421 986-1341