C7 - Wednesday, April 25, 1984 - North Shore News

G2 fashion

Sportswear’s come a long way

AN INCREASE nthe
popularity of water related
sports and the trend toward
more leisure time has also
meant greater interest in the
fashion side of watersports

LODAY'S = sportswear
bas come a long way
since the 1920s, and not
only is at

now prac-
foul with loose fitting
comfort, but it is) also

fashionable with bright
and fun styles
and blocks of
color contrasting whites
lightweight cotton
hors are fresh looking
and fresh feeling

colors

Stripes

bar

Become
a Friend
of B.C’s

Children’s
Hospital.

And, according to Martn
Lilley, President of Trilantic

Corporation, which
distributes both sailboards
and the Instinct Line of

Sportswear, the trend hasn't

uAnEGOR.

a er
erha

, yt

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9

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e

even started to peak

“The trend in the 80s has
been toward ‘making a
lifestyle statement’ by choos-
ing a certain kind of water-
sports equipment and a com-

(ink North Vari )

DAVID

rere ee

toy,

wet es

royal service

plementary style
swear,’ says Lilley

What are Canadians look-
ing for in sportswear? Joe
Bell, National Sales Manger

of Tnlantue Corporation, ex-

of sport.

Photo submitted

kK BACK

985-9101

plains today’s sportswear
must be fashionable and
functional. Canadians are

naturally drawn to the water
in the hot summer months
and demand clothes that are

cool, carefree and comfort-
able."

We've come a long way

The turn of the century
Canadian did not. expect,
much less demand comfort

from his clothes

Men who sweltered in flan-
nel suits and high collars
through the summer arrived
at beaches encased in woollen
tank suits.

Women who were equally

length bathing suits and long
stockings

Bathing suits during the
first two decades of this cen-
tury were first and foremost
cumbersome The concept of
sportswear had not arrived
on the fashion scene

In fact, if wasn't until the
1920s) that beach tashions
became lyberated with the ar
rival of one piece bathing
suits in vivid colors

Beach slacks. a mayor
fashion along the Riviera tor
several seasons, became

popular in © anada during the
mid. 1930s

Hawanan cotton

Park Royal
Oakridge
Lansdowne

skirts

shorts
Shirts

boar hk ok

vidi
4b)

inhibited with bustles and
long skirts were ap-
propniately attired ino knee-

BATHROOMS

21st Anniversary Sale

| 21% off Storewide
On NOW

Spring blitz

O% off

Large selection of European
sportswear available at
spectacular

AM sales tlrva.

One location anthy
“eordt he MA
Mod

swim trunks in bright colors
arrived on the scene, and
lounging outfits were
fashionable for pool-side
entertaining.

The 1950s brought in the
so-called miracle synthetic
fibers noted for their fast
drying property as well as
their resistance to wrinkles
By the end of this decade
there was a swimsuit style to
Suit any person, from the low
tise bikini to the Jamaica and
Bermuda lengths known as
“Swim- Walkers "°

By the mid 1960s) bold.
vividly colored swim trunks
were making the beach scene
again, as they had some forty
vears earlier Swim shorts
showed the strong influence
of surter styles and = terry
cloth was introduced in beach
fashions for comfort and
style

Beachwear tor
moved toward an athletic
look suggesting the era of
body awareness and fitness
was beginning to. gain
momentum. This” design
trend has developed so that
today it complements the ac-
tive lifestyle of most
Canadians.

At the same time, there has
been a return to the ‘‘surter”’
styles in an effort to produce
clothes that are both func
tional and sporty

the 70s

926-5122
266-8811
273-7538

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