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CADILLAC EXPECTS their new LSE model to appeal to younger customers than the luxury car-

makers’ traditional clientele.

Not your father’s Caddy

‘From page 25 - :
previously owned import cars, are
not particularly brand-loyal, and

. want an efficiently-engincered
vehicle with feel-of-the-road per-
formance. : :

“He added that these younger

“buyers want a vehicle with an
“authoritative driving character.”

~ ./:Cadillac’s traditional customers
- prefer an “effortless driving charac-

-_ ter,” with lots of intérior room and
- plenty of comfort and convenience

features. 72.2. os,
-© The LSE is certainly equipped
for driving performance.
. . About the size of a Mercedes-
Benz C280, the LSE is powered by

~. ahigh-revving dual overhead cam,

_and 24-valve 3.0-litre V6 engine
that delivers over 200 horsepower
to the rear wheels,

“A four-speed automatic trans-
mission is standard (a manual gear-
box is not avaijable). °

“<A fully independent suspension

«.-(MePherson struts in front, multi-

“fink with coil springs in rear) with

automatic load-levelling shock

- absorbers promises to provide

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66 The LSE is
certainly equipped
for driving

performance, 99

sporty handling, while four-wheel
disc brakes with an anti-lock sys- -
tem and full-range traction control

will provide quick stops and “spin-
less” starts. ;

The interior includes: front
bucket-seats with a console shifter;

a complete six-gauge analog instru-

ment-panel; dual airbags: subtle
woodgrain trim; and a handbrake in

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the’centre console area. Two
cupholders on either side of the
centre dash will eject with the push
of a button.

Unlike a lot of luxury cars, the |
LSE will have a foid-down, split
rear seat. and a fold-down
armrest/pass-through for skis.

According to Cadillac, the LSE
has more interior volume than any
of its competitors.

Unlike a lot of General Motors*
products, the LSE will have only
one key to operate the ignition,
door locks and trunk lid.

Also, the LSE’s rounded fend-
ers, headlamps and roofline are a
departure from the design of most
other Cadillacs, but the styling fits
in well with current design trends
amongst imports.

In any event, Cadillac can
always modify the styling if public
reaction is negative. The LSE's
chromed alloy wheels are onc
design feature that is likely to be
changed. IT would expect them to be
replaced by brushed or polished ©
alloy finish by the time the produc-
tion model hits the showrooms.

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