FASHION Choose safe skin products THE FOLLOWING. information Was recently released from othe dermatology section of the BLC. Medical Assogation to provide people with information on skin care products, Watking up to oa) cosmetics counter on into a drugstore can be as confusing as entering a maze: hundreds of chaices and ditectians to take. Shelf after shelf is products designed to ntake sou look and feel more beautiful, younger, better, cleaner, brighter, softer, sexier, more polished and even healthier. Bur ocan these substantiated? And from a cnedi- cal point of view, how do you know if a cosmetic product is right for you. or if any of the advertised benefits are valid? And Most importantly, can the product actually harm your skin? The multi-billion dollar cosmetic industry thrives with the use of high) pressure marketing Practices and uses promises of mi- traculou., skin care benefits that may overwheim the consumer. A favorite advertising method of cosmetic manufacturers is to imp- ly that exclusive, secret, scientific formulations can magically erase signs of aging and improve the look of your skin. “Cosmetics cannot alter the structure or metabolism of the skin. Those that do are considered to be over-the-counter drugs and are subject to all the labelling and advertising regulations regarding their use,’’ according to Roberta Cc. Ongley, a Vancouver-based dermatologist. “However, cosmetics do offer benefits in personal grooming that may heip improve self-image and therefore play an important role in health and emotional well-be- ing. A handy rule of thumb is that if the product is sold at the cosmetic counter and doesn’t have full ingredient tabelling. then the claims are not substantiated.” Here are a few additional guidelines to help simplify the cosmetic shopping maze. When evaluating 2 specific cosmetic product, watch out for claims such as ‘repairs, rebuilds, replenishes, or rejuvenates’ or ‘rids the body uo” ceilulite,’ or ‘removes crow’s feet.” Conversely, some beneficial statements to look for are ‘non- comedogenic, non-greasy, or hon-acnegenic,” ‘moisturizing creams that reduce the appearance of fine, dry lines,’ and contains UV protection. As well, cost is not an indicator of quality. That inexpensive jar of (illed with claims be babs eri oor petroleusm goles aay provide the same results as a $80 product tram othe specialty cosmeties COUNT Remember that al cosnietes are optional tor shin care. thes are not necessary tor healths skin” said Oneies The cham ote be a natural based’ product should also be es: amined. Nitturab formulas ate vers com: ples chemicals, and imas be more allerpenic than svathetic materials. Hypoallergenic’ another widely-used term. However, there are no ‘allergenic’ products on the market and all products can cause allergies in some individuals, Ingredients such as collagen and VihuMins are not absorbed into the shin, so dant be tempted by claims stating otherwise. Another common phrase is to state that othe product is ‘der. matologist-tested.” But this dogs not necessaries mean suitable for all skin’ types, nor does it mean ‘dermatologist-approved.* For individual, without specitic skin problems. most cosmetics can generally be used safely and without adverse affects. A few basic tips can be follow. ed when choosing the best pre- ducis for your skin: ¢ Make-up products are essen- tially safe and their allergenic potential is low. © Moisturizers are not necessary unless the skin is truly dry. To test for dryness, wash skin and wait at least 30 minutes to assess whether there is on-going dryness. If so, then moisturizers can be helpful. ® Moisturizers, emollients, and night creams do not magically prevent or reverse the aging pro- cess. However, sunscreens may help prevent it. Moisturizers may reduce the appearance of fine, amall wrinkles by ‘plumping’ them up temporarily. *Fragrance-free products minimize the risk of sensitization. *Shampoos and conditioners do not always vary greatly. There are no significant differences be- tween shampoos for dry. normal, ard oily hair and all conditioners coat the hair to improve appcar- ance and comb-ability. Dermatologists regularly see pa- tients with cosmetic-aggravated skin problems. Yet, careful pro- duct choice for most individuals can enhance appearance and help make you feel better about yourself, For further information, please contact the B.C, Medical Associa- tion, Section of Dermatology, Suite 1010 - 750 West Broadway, Vancouver, B.C. 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