Open Sunday —____

21 - Sunday, March 17, 1985 - North Shore News

Sundays at Safeway draw crowds

DON BELL says there’s a pattern beginning to
emerge in the aisles of grocery stores on Sundays.

“It's pretty early to tell
(what the full effects of
Sunday shopping have
been),’” says Bell, an official
with Canada Safeway. But
there seems to a different
shopping pattern in that
there appears to be more
couples shopping and Sun-
day shopping appears to be
more feisurely.”’

That more leisurely ap-
proach to grocery shopping
is already naying off for
store owners in the United
States and Eastern Canada
where Sunday shopping has
been long established.
Research from those areas,
says Bell, shows that
because of the nature of
Sunday shopping, people
tend to buy more than they
normally would.

“If the people are taking
more time than just rushing
through the store, they ap-
pear to be buying more of
some items,”’ says Bell. ‘“‘If
they’re buying ingredients
for salad, instead of grabb-
ing the nearest bottle of
salad dressing. they may
pick up two or three bottles
because they feel they have
the time to shop."'

Similar patterns have not
yet emerged in Western
Canada, says Bell, because
sufficient time has not yet
passed to fully analyze the
situation,

While Sunday shopping
has been the biggest change
on the shopping front, con-
sumers, particularly on the
North Shore, have benefitted
from other recent trends.

The most obvious has

Lynn Valley
open again
next week

LYNN VALLEY Centre will be back on the Sun-
day shopping scene a week from today.

The entire mall will be
open to the public from
noon to 5 p.m. Sunday in
response to consumer de-
mands and competition from
other shopping areas on the
North Shore and in other
Lower Mainland areas, ac-
cording to a spokesman for
Zeller’s Stores.

Jamie Tully said Thursday
that Lynn Valley Centre had

originally planned Sunday
opening only to offer con-
sumers the extra shopping
day in the period leading up
to Christmas last vear.

The mall stopped Sunday
openings just prior to
Christmas. The decision to
re-open came in light of the
continued Sunday opening
of major retailers
throughout the Lower
Mainland.

been the food pricing war
that developed with the
opening of new outlets. In
the case of Safeway’s four
outlets on the North Shore,
says Bell, that has led to
“full-service grocery stores
with discount competitive
pricing’’.

Increasing popularity and
interest of some other
aspects of shopping for food
have also had their impact
on what consumers are fin-
ding inside supermarkets.

Safeway, says Bell, his
reacted to increased com-

petition from = smailer mar-
ket-type stores and selling
areas by building its own
produce market within the
store,

“Because of the market
atmosphere and the ‘‘or-
chard bin" type of displays,
we've increased our produce
sales and have been able to
bring in new products such
as more exotic kinds of
fruits,’ says Bell. ‘‘There’s
been an increase in salcs in
that area.""

Safeway has also respond-
ed to market interest in bulk

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food purchasing by adding
bulk foods to their in-store
product lines.

“With the bulk foods and
the produce markets, we've
created new activities within
the stores,’’ says Bell.
“Couple with Sunday shop-
ping, it helps create the at-
mosphere people appear to
want on Sundays.”

Bell says Safeway feels it
has an edge on competitors
because of its ability to
combine those factors with
the waditional full-service
grocery store.

Bell says the tull impact of
all the changes is difficult to
assess at the present because
the grocery industry in in a
state of flux. The addition of
Sunday to the shopping cal-
endar, increased competition
from non-traditional stores
and other factors have
created what Bell describes
as a period of novelty where
consumers are exploring the
options available to them.

Once that’s finished, he
says, the company will have
a better idea of what Sunday
shopping means.

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