Cindy Goodman

BEAVER BLOUSON facket in
navy with powder blue and
white diamond pattern, $4,800,
available at Pappas Furs, 449
Hamilton St., Vancouver.
Denim shitt, jeans, cowboy
boots and gloves, model’s
own,

RTS

Fars are back

NOVEMBER JS “Canada Fur Month,’’ and
to furriers like Vancouver's Pappas Furs that .
means things are looking up for the Canadian
fur industry.

By Layrie Christensen
Fashion Reporter

“After several difficult years, fur prices and
sales are aguia’ on the upswing, and we are
preparing for renewed growth,” said Jerry
Jacob, president of the Fur Council of
Canada.

StarsCan reports confirm that Canadian fur
garment exports increased 38% in the first
half of '93, compured with the same period in
92, Sales to the United States have jumped
75%,

And with retail sales climbin:, and exports
rebounding, Canadian furriers are reaching
out to the consumer with a promotional cam-
paign that places more than 70 pages of ad-
vertisements and editorial in Vogue, Flare,
Chatelaine and Clin d’Qeil.

Because the $300,000 campaign promotes .-
only Montreal designers, Constantine Pappas,
president ef Pappas Furs, is taking promotion
of the 80-year-old family-run company into
his own hands, advertising in Vogue.

Pappas also reports an increase in demand
for his company’s furs, which range in price
from $388 for a blue fox jacket 10 $100,000
fora full-length Russian sable coat.