We ve got over 400
‘acturers who ane

‘ccording t to a recent survey of Canadian .

Manufacturers offering Co-op’ programs,
wie approximately $240 million in Co-op is
unused and. therefore lost in Canada annually.

7 This presents a great opportunity to,increase your’:
advertising by 30% to 50% ¢ or more without’ spen,

ding, another cent.

ae

What is co-op advertising?

Manufacturers budget funds-to promote their pro-

‘ducts on a local level. As a retail outlet; you are
entitled to a portion of their budget ‘as determin-
ed by your purchases. Co- -op advertising helps
-- both you.and the manufacturer by promoting

os . greater product sales, and also gives you increas-

: ed vist. lity by expanding your ‘advertising budget.

sense crete tee Say oT

dollars is S already ‘there
and we'll help. you claini-it.

ere

: 45 - Sunday, February 2, 1986 - Nortls Shore News

The ‘North “Shore: News. -Co: “Op: Advertising ae

Department has, the most current information
about Manufacturers’ Co-op plans and funds so

‘you'll be- getting the facts — fast. We have the

marketing experience to help you get the most
for your dollars. We make all the arrangements
and provide the necessary artistic; technical and'
bookkeeping services. All you have to do is let
us know who you are, say “yes” and :reap the
benefits of Co-op advertising.

Ask your North Shore News Sales Representative
or call, Ron Hopkins, Co-op Advertising Manager.
We’ Ml show you how simple it it is.

rN,

i

lcs.

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