Fashion

Men’s fashion returns to elegance

MEN’S CLOTHING has
been loaded in recent years
with too many ‘concepts’
and, in the name of
ideologies, has been given
too many functions beyond
the ritualistic, eternal values
of dressing well and comfor-
tably so as.to offer a foun-
dation for elegance.

. Only the groundwork of
course because true elegance
is a feeling, an attitude of
mind, a life style and way of
existence that is not limited
to the wardrobe, for no

clothes-can confer it but can .

only help its external expres-
sion.

Men's clothing fashions
have sometimes aimed at
predetermining, by means of
clothing, categories of
elegance and not instruments
for revealing one’s own
style, personality, moods

Enda B. Fashion is
located at 4325 West 10th
‘Ave., near the University of
B.C. gates.

Enda B. has long been a
favourite shopping spot of

Regular shoppers and new
customers alike will” ap-
preciate the recent expan-
sion that has taken place in

«

EXPANSION,

women who appreciate:
fashion constructed of -the-
finest natural fabrics..

20% -
ON SELECTED _
FALL & WINTER MERCHANDISE

and character. There was the
manager's uniform, the
sporting gent’s uniform, the
manly man's uniform, and
the absent minded intellec-
tual's uniform, Even casual
clothing became a sort of
uniform imposed from on
high.

Fashion is returning to its
proper role of being a basic
suggestion on which one’s
personal elegance can be
built - not a rigid structure
but a kind of mosaic on a
basic ‘‘piece’’.

Suits are its foundation -
suits freed from senseless
details and ideas trying to be
their own justification and
from forced associations.
Even the revival of certain
traditional details in male
dress is intentional.

The pieces in this ‘‘mosaic
of elegance’’ are the ac-

¢

NATURAL Fi

the shop. More space, quite
simply, means more fine
clothing, and the selection
to be found at Enda B. is

bigger and better than ever. .

At Enda B. you'll find
clothing for every occasion

jin.sizes ranging from 4-16.

Select from. one hundred

per cerit silks, linens, wools _

and cottons. bearing such
recognizable labels as
Bianca, Bianca/Nygard,
Coincidence;. Countess

Hote

40% OFF

WIDE SELECTIONS OF
HOLIDAY FASHIONS IN

Open daily 10-6
- Fridays 10-9
Sundays 12-5

PURE SILK, WOOL AND COTTON

cessories and the details
which, because of their par-
ticular color range and con-
trasts, become active players
in revealing the individual
personal style of the wearer.

. This season's fashions hinges

on this basic concept which
is presented through two
themes. The first fine
reinterprets gray - the color
which is at the same time the
color par excellence of
masculine elegance.

A gray that is rejuvenated
and lit up by flashes of
brilliant intense tones,
almost violent and a range
of pastel shades offered for
shirts, knitwear, scarves and
ties. It is like the ‘‘ground”’
which some old masters used
to prepare their canvasses
before applying the colors.
Here gray becomes the sup-
port for touches of imagina-

Mara, Cream, Emanuelle,
Eric Alexandre, Esprit,

Evan Picone, Gaddy Sport, -

Generra, Jackie K., Jac-
ques de «Loux, Jeanne
Pierre, John Henry, Jones
New York, L.A. Seat, Lon-
don Fog, Louben,
Parkhurst, 1:Penny Plain,
Rouie, Spanner, Surrey
Classics, and Lea Chu.

As one of Enda B.'s cur-
rent. events, Vancouver
designer Lea‘ Chu will be in

nda &B. Fashion

YOUR NATURAL FIBRE FASHION SHOP

4325 W. 10th Ave., Vancouver, B.C.

228-1214

tive freshness and loses its
aura of starchiness and stiff
elegance. .
The second line is a play
on neutral colors - greens

with more intense ‘‘brush
strokes’’ like bordeaux of
bluette, with contrasting
paler ‘pastel strokes’. This
is a muxe “casual” version

Partners push

?

From Page 20:

But the high school
friends have big plans. They
want to import the sweaters
themselves, eliminating their
U.S.-based middleman, and
they plan on expanding the
number of retailers selling
the sweaters. 3

+

Tightly knit from thongs
of leather, the sweaters come
in a wide variety of styles
and designs, made ‘in one

size that ‘fits all. The colors”

are a variety of creams and

‘

RE FASHION

ag
the store Syndays until
Dec. 22, betweeri the hour's
of 1.and 5 p.m., Lea will be
in the shop with samples of
her designs to help shop-
pers co-ordinate: a total
look. Appointments with
Lea are recommended.

As well as the above

‘fines, which the store car-

ries in abundance in an-
ticipation of the up-and-
coming holiday season, En-
da B. also carries a full line

earth tones, and the sweaters
can be hand-washed in
Wooilite.

Between them, Strong and
Abernathy have experience
in ‘sales and marketing. A
third partner, Mina Aber-
nathy, is the expert on
women’s fashion.

The top quality sweaters
can be worn a variety of
ways. Equally fashionable
on men or women, they can

“dress up or dress down a

skirt or pair of jeans or pair
of dress pants.

of accessories: including
tams, scarves, belts,

underwear, ‘nylons . and

jewellery. an
‘At Enda B. you'll find:
that the. price is right and
that there's literally a look
for evey budget. The
qualified sales staff is hap-
py to help you co-ordinate
a total look, no matter
what the occasion. Enda B.
offers free alterations on all
regularly priced merchan-

. There's plenty .of ; free
‘parking behind’ the store,

from. which anyone can
choose according~ to their
own taste. eae

It uses materials with’
rough textures. -

leather

Strong and Abernathy are
both North Shore boys and
Abernathy . jokes that * they
want the company to be suc-
cessful so they can continue
to live in North Vancouver.

With their hearts set on
expansion, their newly
developed company Miot
will not be content. to con-
tinue marketing the unique
fashions to the Vancouver
area only. They have. their
sights set on a larger fashion
picture.

dise. You'll find the selec-
tion so tempting, you'll
want.to ask about Enda
B.’s lay-away plan. --

so there’s no excuse not to
stop and shop at the one
place in Vancouver ‘where.
natural fibre fashions.
reflect current fashion
trends and styles. —
Visit Enda B. today.
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