- Whyv were
S . celebrating.

If you have fixed ideas about

tires, this 16 page booklet* which is
} yours for the asking at any par-

| ticipating Esso Dealer, could change
4 them. It contains asummary —
of the results of an extensive head
to head competitive tire test
_called “Atlas vs The Big 3” And _
’- because in overall performance,
|. the Atlas Mark V tested
out to be number one, we
decided to celebrate.
The Atlas Mark V steel
~’ belted radial was tested
against the leading French,
and the two leading

‘North American premium

quality steel belted radials.

The tests covered
areas of performance most

important to you- durability,
traction, endurance,
ride and handling characteristics.

And the Atlas Tire did very well indeed. In fact, the
tests proved that in overall quality the Mark V tested out to be
number one. The same rigid standards of ;
quality and performance are built into ——
every Atlas Tire we make-and that j oor er
makes the Atlas Celebration
Sale the place to buy your
next set of tires. Atlas

’ Tires, like all Atlas prod- .
ucts, are guaranteed
by Imperial Oil.

Pick up the booklet,
it gives a summary of the
test results, names the
competition, and it’s
worth its weight in savings.

*The names of the competing tires in the advertisement,
together with a summary of all the test results appear in the free °
16 page booklet “Atlas vs The Big 3”, available May Ist at partici-
pating Esso Dealers, or write “Atlas vs The Big 3”,
P.O. Box 2337, Oshawa, Ontario, LIH 7V6.

| ‘Saveu up to $44. 56

On a set of 4
Mark V Steel Belted Radials
TIRE REG. ATLAS *SALE ~~ SAVINGS
SIZE PRICE/PAIR PRICE/PAIR PAIR.
BR78-13 $111.86 $93.26 $1860. ©
; 165R-14 $114.96 $9268 $22.28
JR78-15 $153.04 $132.36 - $20.68

Save up to $39. 00

On aset of 4
Mark IV Glass Belted Radials

TIRE -REG. ATLAS  °*SALE SAVINGS
SIZE PRICE/PAIR PRICE/PAIR PAIR

_ P175/80R13 $101.99 $ 84.00 $17.99

P205/75R14 $113.24 = § 94.28 $18.96

$105.36 $19.50

P225/75RIS $124,86

Save up ‘to $34, 32

On a set of 4
Mark II Belted
TIRE REG.ATLAS ‘SALE — SAVINGS
SIZE PRICE/PAIR PRICE/PAIR PAIR
A78-13 S 75.40 $61.10 . $14.30
H78-14 $ 97.68. $80.70 $16.98
G78-15 § 93.74 $76.58 $17.16

On a set of 4
Mark I Bias Ply
TIRE REG. ATLAS *SALE SAVINGS
SIZE PRICE/PAIR PRICE/PAIR PAIR
560-13 $6736 $56.80 —- $10.56
F78-14 $83.74. $72.06 ~— $11.68
G78-15 $89.08 $75.62 $13.46

Celebration Sale savings are available in all tire sizes in the
Atlas range.

All participating Esso Dealers are featuring these savings from
April 23 to June 2.
“Dealers may choose to sell at prices lower than the sale prices.

Customers may purchase one tire at half the price shown
in this column.