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Idsmobile (left) is shown with North Shore News Advertising

An appreciative Harry Mertin, General Manager of Dick Irwin Chevrolet/O
Consultant Garry Crossley. Together they devised an advertising campaign, the results of which prompted the letter below.

Dear Garry, Fiat
I would like to thank you for the The Great, Great Guy is having a |
great job the North Shore News is do- _-
ing with our advertising. The time and G reat, G regigastebate
concern you have been devoting to our S AL #72 Hours of Fantastic Savings
special promotions has not gone un- Fri, Feb. 2099, Sat. Fed. 2196, Sun, Feb. 22 108
noticed. As a result of last weeks ad
campaign you ran for our ‘Great Great }
Double Rebate’ sale, we enjoyed one gl No with your
of our most successful sales promo- rebate?
tions ever. We got tremendous return :
on our advertising dollar -- much
appreciated.
As I've mentioned to you before, the
Great Great Guy's objective is not on-
ly to sell cars but to establish firm,
long-term relationships with residents
of the North Shore, Because of the ex-
posure the advertising campaign is
creating, Dick Irwin Chevrolet
/Oldsmobile’s message is getting
through.
Once again, thanks to you and the
staff at the NEWS.

THE VOICE OF NORTH AND WEST VANCOUVER

SUNDAY + WEDNESDAY - FRIDAY