fost drivers will have lower than average Autoplan premium increases “MOST MEDIA reports ‘about the: increase in the cost of Autoplan insurance for 1993. have indicated that premiums are going up an average 9.5%, Invariably, those who take the time to work out- the -percentage ‘change on their own, policy come ‘up with a different figure. While: nearly. three-quarters. of B.C. motorists will “actually. see increases lower. than 9.5%, the calls ICBC gets are from those wondering why their increases are greater than average. .. The answer is found by ‘taking a “closer. look. at. their “policies.” : : “consists of a number of coverages: : the -basic, ‘mandatory — insurance “that everyone must have, and then the optional ‘coverages such as’ ex- tra Third Party Liability coverage, Comprehensive and Collision. Each year ICBC calculates rates ‘for each:.of. these: coverages. to --balance~ premiums -collected with the expected cost:of claims. ; 7+. “Looking at:1993, premiums for the basic- and. extra ‘Third Party Liability coverages are going up an. average of $83 while ‘the average Comprehensive premium: ° “will be $6 higher. These ' prices reflect: a worsening ‘‘claims expe- ‘rience’’ for these coverages. ‘, On-the other hand, Collision premiums, are going ‘down. -an, average 537. individual — AUTOTOPIC As a result, people who do not purchase Collision are more likely to see a larger percentage increase (about 14%) for they will. not have had the reduc- tion in the Collision premium to offse: the other increases. _ in dollar terms,:those who pur- “cha: se Collision pay a higher total premium than those who do not. One | group’ of: motorists , who ‘managed © to. avoid * the 1992"rate increase jiave.’ already seen in- _creases between 30% and 50%. . When rates ‘for. 1992°-were an-- nounced in. December of 1991, approximately 35,900 policyhold- ers immediately cancelled 1991 policies replacement policies at 1991 rates. Another. 155,000 | motorists “venewed policies expiring’ at the end ‘of December, 1991 . and, because premium levels for "92 were not. yet ‘in effect,. their ‘renewals were at 199] rates. While they managed -to. get a full year’s coverage at a much lower™ price than. that “direct jump from 1991 to 1993 " premiums. vente of f driving. “horseless carriage Automobile advertising | . since... the’ advent“of _ the horseless carriage has “echoed the values and needs S expressed © iby. : 20th century “Cons sumers. The trends and shifts i in modern “society ‘can be ‘tracked by digging up: the past boasts and claims of car manufacturers.’ In no area is this » “change’’ more evident than in the “slogans . and. ‘treatment. of a -woman’s relationship with a car. Some examples: . re @ “it.is not: surprising. that the “Sutomobile: should be popular sewith women. Few women are;ex- “perienced , drivers, and as. a” rule hev.avoid the. responsibility of managing: “a: “horse. - “thorseless carriage, is more‘to. their, liking, inasmuch as they have only to learti how to ‘handle a conve- ‘nient'lever to ride where they will, “record of , without any attendant whatever, oar) and: with, perfect . safety. the Januar 1900. Women’s ‘Companion: : @ A 1910 Woods . Electric was _ -advertised‘as. ‘the “chosen ‘car of nnen | ‘of: affairs, as; well as. the favorite. conyeyance : of, “Het . From’ Home a ODDITIES Highness, the American Woman.”’ @ ‘‘Any woman can start your. car,” claimed a 1911 ad from the Star Starter Company. o “If you really want your wife to drive,” began a.1924 Chandler advertisement, ‘‘she can learn by using the unique Traffic Transmission, and. avoid clashing ‘ gears or failing to make a smooth speed change. Let her learn that its operation is so simple, and easy that she can drive. cooly’ ‘through the thickest’ traffic and ‘take, dan-" - gerously steep | hills without the: slightest worry.’ ® The 1955 Sodge Custom Royal : LaFemme came. complete with ' matching ‘rain cape, bocis, . um- -brella and purse. © Chrysler's press release for the 1984 Laser Turbo XE stated, ‘‘No longer just for. the Big Man. on Campus or the guy cruising down ° Van Nuys Boulevard, the. 1984 | Chrysler Laser, Turbo XE dencies oe Ethe » “power “women “have : sacquired over. the * past decade.” : = and authority: | that. 1993, because - paid by”. Others, they are now making a Friday, January 8, 1993 — North Shore News - 23 All Sears naw tres havi Road Hazard Warranty Plus Free Installation On standard steel roms vere automotive services are available, 23) mile WEAROUT WAHRANTY ‘On SuperGuard Response Tire Sears reg.’ Sale, size each each Superguard” Response Pi55/80R13 . 99.99 59.99 P165/80R13° -104.S9 62.99 P175/80R13 ~109.99 65.99 P185/80R13 113.99 68.39 P185/75R14.. 117.99 70.79 P175/70SR13. 118.99 71.39 P185/70SR13.°121.99 73.19 P195/75R14 123.99 74.39 P185/70SR14 123.99 74.39 P195/70SR14 ‘128.99. P205/75Ri4° 129.99 P205/75R15- 134.99" P215/75R15 140.99 P225/75R15 - 146.99 P235/75R15 155. 99 Pirelli Response‘ —~ P195/60HR14 149.99 P195/60HR15 159.99 P20S/60HA15 | 164.99 . P215/60HR14 169.99 101.99 P215/65HR15 : 169.99 101.99 P2t5/60HR15 174.99 164.99 and purchased new, °: * Both of these all-season radial tires are made by Pirelli Armstrong, a name kriown world-wide f for Tete th tires of premium qua ity ‘Sears 55 automotive . battery; 4 sizes, - » #66700 ser. Sears reg. 69.99 with: trade-in, ee, Each. : $9.99 with trade-in..; When you buy a new battery, there wil 4,” be a $5 deposit, refundable when you : return the old battery to us for recycling. "SAug pRICES END TiURSDAY, 3 SAN. 4, 1993, WHILE QUANTITIES LAST. a a . ec) | SEARS yun moneys worth...and more | ec 4b ves Reg. 8, 29, Ea. . Sears, Canagg Inc. Saustacton Quarant#ed Of money retunded. hes: ‘and * Was” teter to Sears Canada ‘Inc. orices There's a Sears store | near you... shop today at: Burnaby 433.3211, Surrey 586. 0811; Mon. Tues. and Sat. 9 30 am.to 5 30 am. oo Wed.. Thurs. and Fri. “tit 9:00 o.m.: shop Sungay trom 12 noon 10 5.00 om. : richmond On 5542 Mon, nd ques. 9:30 a.m. to 6:00 0. m.: Wed.: Thurs, and Ffi, ‘til 9.00 pm. Sat. 9:30 a.m. to 5,30 0 m:: snoo Singay th am 2 00 neon 0 5 5 00 om Capilano Mall 9857709 shoo Mon. Tues:: Wed.'and Sat. 2:30 a.m. to §.30 p.m.: Thurs. ana Fri. ‘tit 9.00 p.m.: stop Sunaay frora 12 noon to 5.00 or ~ansley 533- 40994 Mon. TueS.. and Sat. 9:30 a.m. to 6.00 o.m.: Wea.. Thurs. and Fri, ‘tt 9.00 p.m.: snop Sunday from.11 00 a.m. to 5.00 am: a