30 - Sunday, July 21, 1991 ~ North Shore News

BUSINESS

New fax software garnering raves

IF THE prediction of a
West Vancouver computer
wunderkind proves correct,
the stand-alone fax machine
will likely send and receive
its way to the office of
oblivion before the decade
closes.

George Pajari, president of
Faximum Software Inc., has set
the UNIX (multi-user operating
system for computers) world
spinning faster with the release of
a new fax software package. Fax-
imum has garnered a rave review
in the August issue of UNIX-
World (a magazine focusing on
the UNIX computer industry) and

has drawn licensing interest from
several major computer com-
panies.

The Faximum software design
team spent about two years deep
in product development, discar-
ding two versions before taking
the leap to market earlier this
year.

The company now includes
software engineers, a director of
sales and Pajari’s wife and vice-
president Carolanne Reynolds.

A recognized UNIX systems
and software expert, Pajari
founded three companies —
Clarendon Datex (a computer
consulting firm), Trainix (a train-
ing company specializing in UNIX
courses and C programming) and

NEWS photo Mike Wakefiotd

FAXIMUM SOFTWARE Inc. president and director of engineer-
ing George Pajari is taking fax into the future with a software
product that allows UNIX operating system-based computer
users to fax better and more cost-effectively. The West Van-
couver company has created much interest in the computer in-

dustry.

"Selected Styles
929-5176
PARK ROYAL NORTH

Michael
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HIGH TEC

Driver Design Labs (a software
development company) — before
embarking on the faximum ven-
ture with Reynolds, Frank Pronk
and Jeff Tate.

Said Pajari, ‘Although con-
sulting is rewarding in terms of
technical challenge and financially

rewarding, we knew if we were to
be successful in any long term we
would have to develop a product
and leverage our skills into the
product so that we could then sell
copies of that rather than sell our
hours.

“If you are a computer person,
there are two ways to capitalize on
your skills: sell them an hour at a
time and drop dead after some
number of years from burnout,
with, you hope, something in the
bank, or develop a product,”’ he
added.

Pajari and company assessed
their combined skill inventory,
surveyed the market, and decided
the road to success was best trav-
elled by developing a fax product
for the UNIX operating system.

The result is a package that
combines power and simplicity.

Faximum incorporates full-
screen menus and backs user
operation with 280 help screens.

UNIX system users send and
receive faxes directly from their
terminals; access prepared cover
sheets, invoices, price lists;

automatically send out at the least
expensive calling times; send to
desktop publishing quality stand-
ards; and keep a detailed account
of fax use.

Rather than aiming to be the
first kid on the block with a
UNIX-based fax software offer-
ing, Faximum Software Inc. — a
small company without deep
pockets and active in a volatile
market — kept an eye to the
technological edge.

Said Pajari, *‘The big difference
between us and the other com-
panies is that we wouldn't settle
for less. It’s a reality that we
don't have a $4-million or $10-
million company behind us. We
realized that as a small Canadian
company, the only way to succeed
was by being obviously superior
and Iet our reputation compensate
for our lack of promotion. We
could have got to market with a
much simpler product and then
tried to compensate by marketing
and distribution. But we can’t
play that game. So we have to be
better.”"

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