26 - Friday, June 21, 1991 ~ North Shore News

ICBC and police joining forces against speeders

HOW DO you convince someone not to do something
dangerous when they seem to particularly enjoy doing it?
That’s the challenge ICBC and the police are hoping to
tackle as they join forces for a third annual blitz against

speeding.

Beginning Aug. 24, radio
messages will support stepped-up
police enforcement, particularly in
the more rural areas of the pro-
vince, in a special quest to get
young men J6 to 25 years old to
slow down. It won’t be easy.

Researcher Craig Hathaway
conducted focus group discussions
with a number of these younger
motorists in order to collect their
feelings on the whole aspect of
speeding. What he heard was that
“‘going slow’’ is boring and
frustrating, that it’s exciting and
involving to be in control of going
fast, but it’s frightening to go
“too fast.”

Why do these people speed?
“*Because everybody does it,’’ was
a popular answer. A fast car can
Pump up a young person’s status
in some circles and, to them,
“showing what it can do” is a

Lions Club

Ken
Hardie

INSURANCE
CORPORATION

OF BRITISH COLUMBIA
AUTOTOPIC

reasonable extension. Some say
speed burns off frustration, others
feel it’s good preparation for be-
ing able to handle unexpected
driving situations.

it’s important to point out here
that thes2 people are not deviant,
anti-socia) individuass.

And they’re certainly not out to
hurt anyone — most told us that

sponsoring,

Canada Week Parade

THE NORTH Vancouver Host
Lions Club, in cooperation with
the North Vancouver Chamber of
Commerce, is sponsoring the 199]
edition of the Canada Week
Parade on Saturday, June 22.

This year a host of activities is
planned. A pancake breakfast will
be served from 8 to It a.m. on
Lonsdale Avenue at {4th Street.
The breakfast is reasonably priced
at $2.75 and is always very popu-
lar.

At 9:30 a.m. there will be a

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decorated bike contest at Victoria
Park and at 10:30 a.m. the annual
Canada Week Parade will begin.

The parade offers crowd-pleas-
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sure to enjoy. It will begin at Vic-
tory Park, proceed up Lonsdale
Avenue to 18th Street and end at
Mahon Park.

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the Pacific Northwest, will be
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the worst possible consequence of
speeding was to hurt or kill
“someone clse,** particularly a
woman or a child. Few seemed
concerned about their own poten-
tial for injury or death, except
those with family responsibilities.
Next week, we'll share with you

WE’VE MOVED!

some of the messages we tested
with our young motorists. In the
meantime, we would like to hear
your thoughts.

What do you think ICBC, the
police or anyone else could do to
drive home the need to slow
down? If you were in charge of

developing a message to these
motorists, what would you say?

You can write us care of the
North Shore News, 1139 Lonsdale
Avenue, North Vancouver, B.C.
V7M 2H4, or drop off your sug-
gestion at ICBC, 151 West
Esplanade.

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