18 - Sunday, November 15, to87 - North Shore News Pink listings promoted From page 8 Australia. Twenty-five years ago the directory in Australia was pink. When GTE Corp. took over, the pages became yellow. In 1983 competition returned in that coun- try with pink pages.” Once the idea took root, the seed money was secured from a group of private investors willing to throw $600,000 in the pot to get things off of the ground. The bulk of the new company’s middie management is built fram ex-Dominion employees. Pink Pages Advertising currently employs approximately 100 people. Talent for the upper echelon of the company is provided by West Vancouver resident John Whit- man, Pink Pages president and former vice-president of marketing with the Vancouver Canucks. Pink Pages vice-president of finance John Chesman is a former vice- president of finance with Nor- thwest Sports Enterprises, the RE-ELECT public owning the Canucks. Simon skated into the corporate building mode after a pro-hocke stint with NHL. Philadelphia Flyers and a subsequent position as a VSE stock trader. Blomfield is a UBC graduate with a BA in applied science. The first issues of the directory will be distributed mid-November on the North Shore via the North Shore News distribution system. Ninety-five per cent of the 630,000 copies of the 896-page book will be distributed by the end of November to an area encom- passing Horseshoe Bay to Whon- nock and down to the U.S. border. According to Blomfield the big pink book landing on local doorsteps will be approximately 25 per cent targer than the North Vancouver issuc of the Yellow Pages. The volume reflects an all- inclusive approach to directory listing rather than the regional ap- company BRAITHWAITE, John We Support John Braithwaite For CITY ALDERMAN Judy, Michael Strebinger Mr. & Mes. Vishini Marth & Bob Pow Gatienne Paquette George & Morgarat Johnstone = Terry Grimwood na Ross Christopher Harvey Raiph Macey Susan Beatty Ashag Khan Donna & Gerty Macey Rob Inman ‘witma & Don Burbidge Aan Suzanne Wilson denny La Rosa Tom Graves Cnaries Stain George Frederick Gordon Cross Ann & Aon Perrick Alon Cassidy Judy & Harry Baker Mr, & Mis. D. Dashireod-Jones Fred Huish Rete McKay Martha Fuchs. Alan, Audrey Keoty David Turner Jane, Tom Kelly Fiona McQuarrie Albert, Anne Plumbo Nett Smitheringale Alan Hansell Romesh, Jaswant Sabot Alfrade, Mansol Sepulveda Frank & Loretta Joyce Marie Berg Fioxk Battdana Ff Art Davies Norma Emard Jay McPherson bucky Ellison Mr, & Mrs. Dickinson Ann & Bilt Earl Paulino Stone John Deas Mr. & Mis. Pintield Walter Petry Lan Hatch Mrs, Harkolt Prancl Ghallagher Jim & Shirley MeGeachan Claire Cannon Mary & Peter Grant Dickie Townsend Mohinder Suil Mr & Laurie Sangha Mrs.MacPheteon Bevertey Tyrell Peter Ewans Elaine & Bob Travis Barbara & Dennis Inkster Margaret Matquis globe trotting with David Wishart. ay eginning November 22, travel writer David Wishart 4 will be featured in every other Sunday edition of the 4 North Shore News. Originally from Scotland, David trainec! as a journalist in England before starting his career on London's famed Fleet Streat. Always an adventurer, David put his journalistic expertise to work in Europe, Asia and. Australia before settling in North America. Mr, Wishart continues to travel the world extensively, writing in-depth travel pieces — whether on tropical paradises, mysterious hideaways or quiet retreats — from all around the globe. Published world-wide, Mr. Wishart promises to be an exciting addition to the News’ travel section. Watch for it November 22 Tete VONCE OF HeDOTT HG AME WEST VANCOUVER PUTUL TUT EULEELETELETEP EEE ETE used by Yellow Pages. Where there are five regional Yellow Pages directories for the Lower Mainland, there is but one Pink Pages directory for the same geographical area. Blomfield claims better quality paper for his book and postal code listings for each of the over 30,000 businesses listed in every directory. Paid listings in the new directory amount to approximately $4.5 mil- lion. The pink competition comes in at a relative bargain for advertis- ers. “Tf you were to advertise throughout the Lower Mainland in the Yellow Pages, you would find our price 87 per cent lower for the same reach,”’ said Blomfield. Another tangible indicator of the stepped-up competition, ac- cording to Blomfield, is the new community information — section included in the latest Yellow Pages directories. ‘‘The community resource idea came froin our first business plan,’’ said Blomfield. pro‘tch | Includes: pressure test, cooling gallon) new antifreeze. Road test. LTTTTETTTTTA THETA NAT subilee’s Service Special of the Week: COOLING SYSTEM FLUSH system, check for leaks, check all belts, hoses and clamps. Check cooling circuit tow. Install (4 NEW CONVENIENT HOURS In order to provide our ‘‘Early Bird’’ customers with personalized service we are now open: 7:30 AM - 5:30 PM STARTING NOVEMBER 1, 1987 ANY ADDITIONAL PARTS OR SERVICES REQUIRE WILL BE QUOTED FOR YOUR AUTHORIZATION BEFORE SEEN eget hiael ATTENTION -Builders ~Homebuyers Meet Rick Lenney THE CARPET BROKER With many years experience in contracting and carpet business, Rick can supply ALL the flooring needs and the SERVICE you require at a price that is second to ‘none. Phone Rick Lenney at 987-5358 or at the office 270-1012. RAMCO’S CARPET WAREHOUSE 5000 Minoru Blvd., Richmond 270-1012 HTT TTTETT (kar févér) car fe-ver N. 14. A DISEASE WHICH AFFECTS YOUR “MOTOR" IMPULSES, 2. YOU BEGIN TO HEAR WEIRD NOISES FROM YOUR OWN CAR : WHICH RESEMGLE THE SAME ONES YOUR NEIGHSOUR'S CAR MADE.JUST BEFORE THE WHEELS FELL OFF. 3, THE TENDENCY TO AVOID LONG TRIPS FOR FEAR THAT THE | RIDE HOME WILL BE BEHIND A TOW TRUCK. THE CURE: TUNE UP SPECIAL 4,6 or & cyl, . Inctudes: fabour to replace spark plugs, fuel filter, alr titer, PCV valve, scope test, ignition set to all specifications. Road test. : * PLUS PARTS MUULSUAREREAAAAREOAAOOAERRAAAUUUGUAEE TTT WORK 1S STARTED SERVICE — 980-8501 PARTS — 980-2205 980-9863 — 986-2601 SHOP — 960-5023 Al CHRYSLER, a} « WE JUST WANT TO BE THE BODY ETT