- Ads. while’ 30 per cent
regularly. read the Real

Estate supplement. These.
' ‘sections of the paper, let's.

. the near future: ««-

_. Whatever certain cynics may try to tell you |
_ when they scoff at advertising and so-called “junk _

_ mail’, independent evidence constantly proves

_them wrong. The clearly established facts are that

- people do read advertising and flyers that interest

- them -- and what’s more, they act upon them. This

truth has a.special importance during the next

week and-a half leading up to polling day: |

av. - 12 course, also get around in -
Saturday, November 18. | - _ person, appearing at coffee
First, a brief factual The flood is on its way. It parties and _ all-candicate

_ example. Then, back to the
elections, m,
_. A recent. -independent

survey by the Capilano
College School of Business |

Management showed that
the North Shore News and

Sunday. News have an ef-
fective circulation of 94 per

_cent of the North Shore's a8
48,000-odd households, with ©
virtually .100° per. cent

readership. Among readers
over 18 almost 50 per cent

- elaimed to have purchased

se ae i d the
thing as the result dividual candidates’ often _ store gift catalogues an
odor fl er as ihe result ofan limited budgets allow. - Jeast, are familiar. To some Supermarket double spreads |
erm atin a ' extent, also, their records ~ appear to contain so nue
Moreover; 54 per cent of . _ Their: advertising -- one and where ‘they stand on more_of immediate interes

the respondents said they

regularly. read the Classified

face it, are not read for’
mental uplift or intellectual
enrichment. ae

_ They are read (apart from furniture, voters until late October. By © Couple of years or longer.

en ae BO November 18 they will have ote wa
job-hunters) by peopie who UNKNOWN “OUTSIDERS” had a maximum of three or __ Which of the candidates
something. Right now or rl By Madison Avenue 0U" weeks in which to in- Seem most likely to deliver

" ELECTION FLOOD
_. This incidental plug for.

the News as su advertising

medium is intended merely

to demonstrate one single

point: people respond to
advertising that interests
them and they take action
upon it. The big question in
the next’ ten days is how

interested North ° Shore

citizens are going to be in the

flood of election advertising

that is about to hit them.

oie ML Red OMNIA SAAR orion lnc BAT OSA Malet apannnveitars mew At nb IIR ee NO an 88 TT

_trustee’ vacancies

Fe EPR Te AO ER NRE a

Page 6, November 8, 1978 - North Shore News

will take the form of .can-

- didate brochures, newspaper |

_ads, window posters and (in -
the case ofa few naughty but

worthy. .can-. —

otherwise
didates) those unsightly lawn

_and sidewalk signs which the

News has been campaigning
against. The - backgrounds,
pitches and promises of. the
, North and West Van
hopefuls. for mayoralty,

council. and_ school board

office will be publicized.as
widely and fully as the in-

ventures to. suggest --
deserves ’-the same _ close

‘attention. that we give to

department store ads when
we're in the market for a new
color TV; to the real estate

supplement: when we're

ready for a new home; and

- to the classifieds when we're
hunting for some good used

- Standards it may not always —

_be the greatest in the world.
But in relation to the fate of
our hard-earned tax dollars
and our community’s future,
it’s probably the most im-

portant. advertising we'll

read in the next 12 months.

Nine of the 28 candidates
running for the 14 mayoral,
aldermanic and_ school
North
Shore municipalities are
incumbents seeking re-
election. For most North

electorate,
-credentials and explain why

-office-holders
challenging.

advertising

Shore voters their names, at

various issues -- according to
‘how closely you follow -
‘council and school board

news over the course of the

year.

That leaves 19 other
“outsider” candidates, most

- of them unknown even by

name to the majority of

troduce themselves to the
present their

they sincerely believe they
can do better for us than the
they’re

. AS any marketing and -

specialist will -
confirm, it’s a desperately
short time in which to do a -
“Selling” job of that size -

especially. when you
remember that the average
candidate’s modest quarter-
page. ads and thin little

_. waste .
“because the department

pamphlet have to compete

for attention with the |

massive barrage of pre-

:- Christmas ‘store advertising
* that’s already
blast. .

going full

VITAL PRODUCT |

Most of the candidates, of |

meetings (the  iatter

sometimes rather: miserably |

attended). But in the main |
_ they: have to depend on

-advertising and news —
releases in order to become
_. sufficiently well-known to
“win votes on polling day.

They can't get known if
‘newspaper readers skip their

ads and householders drop
their. pamphlets into the
‘basket, . simply

at this season of the year.

Come to think of it, is .
‘there anything of more vital’
buyer interest in the next 10.
days than the product these.
candidates are promising us? |

That product being the
sound, efficient running of
our community for the next

what they promise is up to
us, the

find. out about. them. as
carefully as we would set
about choosing a new car,

‘pamphlets
“reference up to

“customers”, to.
decide -- by reading and f§
‘studying everything we can. -

washing machine or stereo;
by clipping candidate ads_

- and holding on.to candidate —
: for frequent:

November
18. pO

In any given week only a
‘certain percentage of people

are actively in the market for

‘new appliances, new homes

particular week surely | :

everyone of us isin the .

-market.for ‘what our’ 28
‘candidates are claiming to
offer: Good local govern.

ment. It comes on sale only

once a year and we need to
know ‘all we possibly can _
about the’ individuals: who

say they'll provide it.

iOonlyleft
Dodge D100 Pick-ups —

iy PLYMOUTH CHRYSLER

PLYMOUTH.CHRYSLER

| Tomorrow Evening, Nov.9 ©

| 4177 MARINE DR.,N. VAN.

980-5511

YOU Are Invited |
| to West Vancouver Secondary, og

1750 Mathers Ave., 8 p.m.,
for a gala pre-election rally to hear
me, Derrick Humphreys, make the

major speech of my mayoralty
campaign.

ISLANDS TRUST |
NOTICE OF POLL

FOR

TWO LOCAL TRUSTEES
BOWEN, BOWYER, FINISTERRE, GREBE, HUTT
AND PASSAGE ISLANDS ON THE ISLANDS TRUST

Public notice is hereby given to the electors of the aforesaid islands that a poll
has become necessary at the election now pending, and that I have granted such poll;

and further, that the persons duly nominated as candidates at the said election, for
whom only votes will be received, are:

Tintend a full, no-holds-barred |
explanation of my 17-plank platform
and of the ways I mean to return tO —

_taxpayers, Effort, Control and Man-
agement of your municipal affairs in
a manner that seems to have been
forgotten of late. If you are discour-
aged, come and be encouraged. If you
are mad, come and be glad. I believe
that in my stand on the vital issues

| | SET nen | ; as they apply to our home lives within
: NTIAL ‘ our cherished environment, all
SURNAME OTHERNAMES OFFICE ‘orrick |. ADDRESS OCCUPATION find some pledge that appeals, be it
| Rick , "a8 Whitesails Dr. to your own fireside or to your future _
GREENWOOD wean, Local Trustee 2yrs. Tunstall Bay, Retired hope of tomorrow. |
ww a Bowen Island, B.C. Andifa previous committment pre-
HILL ‘William st ocal Trustee 2yrs, 0524 Wellington Ave., ee vents your welcome presence, please —
. McCulloch y West Vancouver, B.C, ~*°Culve remember on voting day, Nov. 18, to.
orman Bay, : | | put your “X” next my name so that .
MORGAN Shirley Local Trustee 2yrs. Bowen sland, B.C, Housewife 4 you will have marked the spot where.
RICH John Royce Local Trustee 2yrs, Melmore Road, Civil good things will begin to happen
| | Bowen Island, B.C. —_ Servant . |

Such polls will be opened at:

- Collins‘Hall, Bowen Island, B.C.; and, |
~ Greater Vancouver Regional District Offices at 2215 West 10th Avenue, Van. B.C.

on Saturday the 18th day of November, 1978, between the hours of 8:00 a.m. and 8:00

p-m., of which every person is hereby required to take notice and govern himself
accordingly. |

An ADVANCED POLL will be held at Collins Hall, Bowen Island, on Thursd
November 9th, 1978 between the hours of 9:00 a.m. and 4:00 p.m. and at the Greater
Vancouver Regional District Offices, 2215.West 10th Avenue, Vancouver, B.C. on
Thursday, November 9th, 1978 between the hours of 9:00 a.m. and 4:00 p.m., for any:
dully qualified electors who expect to be absent from the aforesaid islands on polling-
day, for for reasons of conscience are prevented from voting on polling-day or .

through circumstances beyond their control will not be able to attend th i on -

e po
polling-day. a ;
Given under my hand at Vancouver, B.C. this 30th day of October, 1978, -

G.W. Carlisle, Returning Officer for the aforesaid Islands of the Islands Trust K
2215 West 10th Avenue, Vancouver, B.C. V6K 2H9 731-1155 Local 124. _—

a vee ee pe

Sat: The evening will ‘close
with a question period.

In West Vancouver

As Your MAYOR } a