82 - North Shore News — Friday, November 26, 1999"

Lavi

A new retail program,
based on iifestyle seil-
ing of carpet and rugs,
called Your
HomeStyle, kas been
introduced in retail
stores across Canada
this fall.

. The concept is designed to
help the female consumer,
who is fargely responsible tor
the purchase of carpet for che
home.

The format originates with
Beaulieu Canada, the coun-
try’s largest manufacturer of
carpeting and responds to
changing consumer demands.

The program involves pro-
viding consultative, decorat-
ing advice to help customers
create their own personal
style and space, be aware of
the wide range of recom-
mended options and make an
informed decision.

All the carpet in the Your
HomeStyle store is clearly
identified and displayed by
one of the rhree ey home

decor ‘styles that” address .

today’s design’ trends.

This eliminates a cus-
tomer’s confusion and risk
and helps the consumer find
the right carpet for the way
she lives.

- _. Treating floor covering as
fashion, is revolutionary to
the floor-covering» market-
pla

The new sales approach of

“what’is the look and style
you are trying to. create in

hg down

your home?” replaces the tra-
ditional first question, Show
much do you wanr to
spend?”

This system has not been
used before by carpet: retail-
ers, who traditionally display
their wares on a sea of differ-
ing metal racks, merchan-
dised by brand or manufac-
turer, and who dwell on the
technical aspects of the prod-
tict.

Lestic Beaumont, general
manager of Your HomesSe A
have likened the experienc
of buying carpet to that «
buying a_used car: intimider-
ing, confusing, and ris

“In fact, carpet is an
important home fashion cle-
ment, and should be sofd as a
fashion item. Selecting carpet
is an important decision — it
is a long term decorating
investment chat will set the
tone for a whole room and
express 2 personal style for
years to come.”

Beaumont said that there
are three distinct home
design trends in the market
place today.

“We have identified them
as Classic Elegance (tradi-
tional), Casual Comfort
(casual or- country) and
Urban Contemporary (retro
modern), and euch is a shop
within our: stores.

“Qur exclusive system will
first direct the customer to
the product assortment rec-
ommended. by designers for

their chosen home/room
design style. They can select
from an extensive and com-
plete range of carpet styles,
colours, and prices within the
assortment.”

Some 40 major Canadian

iN YOUR DREAMS!

Tie faces of Christmas.

CHRISTMAS spirit was already evicent on the faces of chitdran who grested Santa’s arrival at Capilano
Mall in North Vancouver last weekend.

independent carpet retailers
have joined the Your
HomeStyle program that was
rolled out this fal).

“We expect to have 50

participants by ycar-end,”,

Beaumont added.

“It is a response to the
evolution of the carpet-buy-
ing customer whose home is
very important to them and
who has become more
knowledgeable, more de-
manding and more home

design conscious.” — :
On the North Shore, the
participating dealer is

Canadian Carpet & Tiles at---"

1420 Marine Dr. in: North
Vancouver. Call 980- 6772 s
for information.

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