Christensen STYLE NOTES FIRST THERE was light cuisine, then there was light soda,.then light beer. Now big-name fragrance compa- nies are coming out with diet versions of their own. A recent feature on the fra- grance industry in Women’s Wear Daily (WWD) details the trend towards lighter, more affordable scents and reports that even “pres- tige” fragrance firms —- companies that carry designer signature scents — are lightening up. One of the first to see the light was Elizabeth Arden’s Sunflowers, launched in the United States last year. : Targetted at a younger value- conscious customer, Arden’s latest offering is light in spirit and light on the pocketbook -—~ $33 for a 50 mL eau de toilette —- about 25% less expensive than Arden’s Red Door. This fall, Calvin Klein will introduce the much-anticipated CK One — “a light scent with light price points to go with it,” accord- ing to WWD, and one that is also unisex. With blends of fresh. fruity or lighter floral notes and priced lower than Obsession and Escape — Klein’s previous blockbuster scents — CK One is certain to appeal to a younger market. TENDRE POISON. . @ kinder, gentler scent from Christian ior. Lighten up! Fragrance industry trend towards fresher, more affordable scents The Americans aren’t the only ones lightening up. North of the border, Sung Spa fragrance and buth products were introduced in 1992 to complement the popular Alfred Sung fragrance. With top notes of orange guinea, bergamot, lemon, mandarin gelbanum and ylang ylang, Sung Spa is a greener, fresher version of Sung’s signature scent. The folks at Riviera Concepts, who distribute the line. say the fra- grance is aimed at “a new con- sumer, 4 younger consumer” --— one who might dream of a spa * vacation but pick up the fragrance instead as an affordable piece of the fantasy. Even Christian Dior, purveyor of such heady scents as Poison and Dune. is getting into the act. Dior's newest fragrance was introduced March 1. Tendre Poison — a kinder, gen- tler poison? — is characterized as a soft, ‘resh floral. Available only in an eau de toilette, a lighter concen- CALVIN KLEIN’S CK One... a gender-neutral scent certain to appeal to a younger market. tration than ean de parfuin or par- fia, it retails for $45 (SOmL). But just as fashion trends are cyclical, so too are fragrances. Back in the °70s, fresh, airy scents like Revion’s Charlie and Yves Saint Laurent’s Rive Gauche reflected the free-wheeling spirit of the times. Chanel even brought out a crisp, fruity scent in ‘77 called Cristatle to appeal to a younger client who didn't necessarily want to “share the fantasy” of Chanel No. 5 but still wanted to experience the allure of Chanel. In the "80s there were power suits, padded shoulders and Ivana Trump. We had loud frasrances like Giorgio Beverly Hills and heavy, intoxicating ones like Poison and Obsession. Now in the Eco-decade of the “90s, it’s only natura! that we're seeing a return to clean, green scents. “The trend hack to these types of fragrances,” notes Laurie Palma, vice-president of fragrance market- ing for Chanel, “is mainly due to a return to simplicity and the fact that people are less interested in being obvious about their fra- grance.” There are those fragrance firms, however, who choose to stray from the norm. This summer. Yves Saint Laurent pops the cork in celebra- tion of his latest fragrant creation. Champagne, a fruity-floral with a “highly audacious, radiant. fruity composition” is being marketed as YSL's “tribute to women who sparkle and who give a sparkle to life.” This high-spirited scent debuts Monday. Aug. 15, at The Bay and will be available at all other major fragrance retailers starting Thursday, Sept. 15. The price: $280 for 30mL of parfum: $98 for eau de toilette (100 mL). With its clear glass bottle rimmed in beaten gold, encircled with genuine cork wire and topped by a fiery red stopper, Champagne is guaranteed to find popularity - among those who revel in their fra- grance. SPRING & SUMMER STOCK > ‘to 90% ore ‘Sale Begins July 3rd A Esprit & Big Star A Morattl & Non Fiction _ & Guess Jeans A Cream & CA VA DE SOI A Noteable & Cambridge Drygoode & Socks & Keds in Dundarave, 2416 Marine Drive, Weat Vancouver Mon.-Sat. 9:30 - 6:30 p.m. Sunday 12 p.m. - & p. me, 226- 6848 3745 Commercial St. Vancouver Office: 873-4737 « Fax 873-9494 9am to 5pm » (Mtondoy to Friday) - July 4th to July 8th/94 | Photos submitted ¥VES SAINT LAURENT’S most effervescent fragrance creation, Champagne, is guaranteed to find popularity among those who revel in their tragrance. ” PAST LIVES CRYSTALS & TAROT wat 1h, Jae INTERNATIONAL PSYCH Saturday 10am - 11pm Sunday 10am - 10pm July g™ & 10" {sce above for times) FOR MORE INFORMATION CALL 526 9593 (just off Marine Dr. and Taylor Way) GENERAL ADMISSION: $4.00 Students & Seniors $3.00 Includes: 13 ESP tests, door prizes. free draws & lectures!