24 - Sunday, May, 17, 3987.- North Shore News

DURING the past five years, the
fashion image along Fourth
Avenue has changed radically.

The old image of Fourth was
one of off-beat, hippie, Indian
cotton clothing and second-hand
stores.

WEAR ELSE WOMEN’S»

WEEKEND

The new image portrays a higher
fashion concept in conjunction
with good quality casual dressing
for men, women and children.

Many of the stores have unique
features that make them interest-
ing, as well as a variety of distinct

NORMA

DETERSON]
FASIIONS. VAN.

Featuring petiie &
generous sizes,
plus a full range
of accessories

732-7274

2190 W. 4th
Vancouver

fashions.

Staff members of That Place
pride themselves on their ability to
offer dressing consultation that
suits the personality of the indi-
vidual shopper. Clients looking for
their own style of dress will not
find themselves trying on clothes
that do not fit their lifestyle or that
take them beyond their fashion
comfort level.

That Place offers a good variety
of casual clothing for men and
women, mostly in natural fibres.
They are predominantly Canadian
designed and manufactured.

A little further down the same
block is Norma Peterson. Original-
ly exclusive to Toronto, this
unique franchise opened in Van-

3aS1a WvaM ONFYaaM

S.NaWOM

732-8214

couver approximately a year ago.

The highly successful merchan-
dise and design techniques have
made this store an instant success,
The management policy is quite
simple. The store provides a staple
line of interlocking separates that
mix and match for a multitude of
looks.

The designs are exclusive to
Norma Peterson and combine
style, quality and flair that can be
used to create either a casual or
classy image.’ New designs arrive
every week so there is always a dif-
ferent selection.

Right next door is Urban In-
novations. This exciting store pro-
vides a retail outlet where young,
up-and-coming designers can

showcase their contemporary
clothing, jeweiry, lingerie and
accessories. The designers
showcased at the store are all Ca-
nadian, and predominantly British
Columbia. The clothing appeals to
the mid-price market and is of ex-
cellent quality.

A little further to the west is
Wear Else Weekend. This store is a
natural offshoot from the highly
successful Wear Else, one block
further on. Wear Else itself pro-
vides a fantastic assortment of de-
signer clothing, shoes and ac-
cessories for the image-conscious
woman wanting to create a high-
fashion statement.

Wear Else Weekend, on the
other hand, provides the same