“ND

C4 - Sunday, January 23, 1983 - North Shore News

aa fashion

Designing for the future

Nino Cerruti designs for
the individual who wants
clothing that is easy to wear,

elegantly styled, and = of
quality construction and
fabncation.

He brings to designing a
creative sense and unerring
artist's eye, as well as a deep

first hand knowledge of
textiles, thanks to his
famiy's - eve OO ar-~old
involvement in fabric
production.

And he -bring e
designing an = analytical
mind, which isolates the
important movements and

impulses of contemporary
life, at the same time
assimilaong them with a

concept of fashion —
distinctively Cerruti —
which suits the modern
sophisticate to the

proverbial “t
Cerruti has been designing
menswear since 1967, and

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has been observing it with a
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“Men's fashion has gone

NINO CERRUTI
very far in the past few
years,” he notes. “At the

beginning of the "70s, people
were fnghtened of being
daring. Now. there is space
for both the classic and the

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daring in menswear.

“Men's fashion. 1s a very
mature phenomenon — the
market is ready for different
tastes and different ways of
interpreting things.”

Cerruti, who designs for
both men and women, sees
many disunctions between
men's and women's fashion.
While he creates for a
“certain type of person,”

“whether male or female the —

styling of the clothing is very
different, as are the color

and fabrications.

_ For instance, he explains
that, “fabncs for women
have a= similar look” to
menswear textiles. He adds
however, that “they have to
be looser and lighter. The
same hernngbone would be
woven in a different way to
fita woman's body.”

On the other hand: “I try
to have a certain gap bet-
ween the moment I in-

troduce certain colors in a
woman's line, and when they
become right for the man.
To transfer from one area to
the other,” he asserts, “is
often notin very good taste.”

While he sees. certain
similarities between men's
and women’s fashion as far
as casual clothes are con-
cerned, when it comes to

evening wear, “the two
worlds aré ctomptetety
different. 1 am in favor of

very severe men’s outfits. In
contrast, womens fashion 1s
a world of dreams and
fantasy.’

One of the major dif-
ferences between men’s and

women's styling which
Cerruti emphasizes is
inherent in the designer's
approach. Photo submitted

“Men's fashion,” he points
out, “is probably more of an
investment than women’s,
but less of an investment
than it was previously.”

SOPHISTICATED elegance and outfits built to last are
the hallmarks of investment dressing.

Ta

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