New arrivals
‘boost alpine

businesses

NORTH SHORE ski hills are.
courting the surging snow-

boarding market with a:

vengeance. ;
By Tan Noble
News Reporter ,

“With Grouse Mountain, Seymour:
and. Cypress upgrading or adding

snowboarding facilities for this year, -

much local ski investment has gone
towards making shredders happy. °-

~ Fortunately, the’ rapidly expand-
ing snowboarding market has not -
‘‘cannibalized” the ski market, which
continues to attract the same number
of, ‘patrons, or slightly. more, said

Cypress ‘alpine ‘ski school director ;

Kent Rideout.‘

: Cypress: has built a half-pipe for ®
snowboarders, and now offers a sep- -,
arate snowboard rental shop and a:
variety. of : ‘snowboard lessons, he.

-. Cypress is also setting aside areas.
for snowboardérs to build “hits” that -
include gap. jumps, rail slides and:

pipes. :::

“These guys have their own lingo,
clothing and “equipment”,

With" new “lighting” and more
snowmaking ‘in the - snowboarding ‘
Benes Giause vontn on hand at all

Grouse : continues to, ay (0:

tain’s alpine t busin Les:
“In‘terms of paying attention to
now boarders want, .we. are-
‘so'aggressively,” said Grouse
Mountain » promotions: Manager

Nancy. Chiiten. :

snowboarding: For this’ season, the
family-oriented mountain has. Creat-
éd a snowboard park “tc to. attract the -
baggy-panted, set

“Tt’s going to bea fun park for the:
guys 'to ride i in,” "Said Seymour sales

Laurie se,

ln the last’ two séasons, , Cypress" s
business has’ increased to more than
200,000 skier visits. Rideout attribut-,
es the’ increase. to ‘two early snow.
years, “ snowboarding’ s popularity
and ne residents getting their alpine

“A huge part of our customer base’
for the ski school-at least are people ,
that are new to'skiing becaus¢ they
are new to ‘Vancouver and they want
get into it,” said Rideout. -
~ Recent : immigrants “from: Hong ©
Kong, Taiwan, and Japan are attract-
ed to the fact you can work in the city
nd ski close by, he said.
“2“They’:see: part. of. living’ in
fancouver is becoming an outdoor
enthusiast,” he said.
Seymour’ 's Thompson reported a
similar. increase.’ “We have -a_ very
strong | Asian : clientele,” she ‘said,’
-adding that Asian guests ‘ure more
likely to sign up for ski school. '
.,Grouse’s Chilton agreed the new
Canadian - market is’ important for

She said ‘Grouse i is advertising i in
publications” targeted to. recent
arrivals.. a wo

deciding’when to open.”
Cypress’ planned to. offer limited

- gevOUR MOUNTAIN'S Loxanne Halliday carves her signature

in the snow Tuesday. Seymour's new snowboard park is one of

"many improvements local. snowboarders will discover this year.

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