Riverside Certiqard ~

ially invites you to our

Saturday July 3, 2pm - 6 pm
rain or shine

Bring in your family to enjoy a complimentary BBQ
with our staff Joe Phang and Raymond Wong. Our staff
has a total automotive experience of 18 years. We'll be
look forward to seeing you.

Raymond & Joc welcome you to their Grand Opening!
2102 Dollarton Hwy 929-3582

Study ana

CONSUMERS report that
one-price policies and com-
fortable, home-like environ-
ments are the most appealing
changes they would like to
see at automobile dealer-
ships, according to the inau-
gural J.D. Power and
Associates Vehicle Shopping
Process Study(SM) released
recently.

However, the retail pro-
grams analyzed in the study
have relatively fow impact on
attracting consumer visits to
dealerships, indicating that
these programs may not be
very effective.

“There are regional ditier-
ences in vehicle-shopper com-
position, which has implica-
tions on retail development
programs,” said — Loretta
Seymour, director of the study
at J.D. Power and Associates.

“Manufacturers must rec-

ALL

ounize chat what works in
Hlinois may nor be as eticctive
in Calitor reexampic.”
ccording to the stud
there are four cypes of vehi:
shoppers that manufacturers
and dealerships should unde
stand when implementing the
sales and marketing strategies,

These vehicle-shopper wp
include “Armed Uniriendlies”
(33%), “Relationship Seekers”
(25%), “Low Involved Prag-
matists” (24%) and “Highly
Involved Deal Seekers” (18%).

Armed Unfriendlies cre a
relatively antagonistic group
of shoppers.

They describe themselves
as precise and systematic, and
they are equipped with infor-
mation in order to prepare for
negotiating with sales person-
nel. This group represents the
youngest and most educated
of the four groups.

ecerrerss

NEW 1999

Grand Vitara V6

°¥6 power, 24-vclve, quad com. ¢Power mirtors

Drive selec dxd *Fowerlocks
oFull-frome xd

MacPherson strut suspension
4-wheel ABS brakes
Power soering
*Porver windows

eel injection

Tih soting

Mai poird electronic
"Dual oir bogs
Overhead mop lights

*Adiustobls front head restraints §
#Corge area power outlet
©16° oll-season radio! tires
24-hour roodside assislonce
Ciy123 108k [23naght
© Highway 9.7/100km

(29 mpgit

iyzes customers

Relationship Se
sider themselves to be outgo-

new vehicle

Low-Involved Pragmatists
consider themselves to be pri-
vate and reserved. Nearly 45%
of this convenience-minded
group are female. This group
believes char shopping around
for the perfect vehicle is not
the best use of their time and
have indifference toward the
kind of car they drive.

The smallest group of
new-vchicle shoppers are the
Highly Involved Deal Seekers.

Consumers in this group
are 73% male, younger than
the average new-vehicle shop-
per and like to shop many
dealerships. They tend to
gather a significant amount of
information before shopping.

Highly Involved Deal
Seekers consider themselves
to be strong-willed, direct and
competitive. They enjoy
shopping for a new vehicle
and are generally friendly
toward dealerships and sales-
people. The study, based on a
national random sample of
8,300 new-vehicle shoppers,
is designed to help vehicle
manufacturers and retailers
align their sales and marketing
strategies with the demands of
their customers.

Salish
Aute Baus
Specializing in
MERCEDES BENZ
SERVICE

Cail for more info &
appointments

1590 Pemberton Ave.
Hiorth Vancouver _ 887-3

SUNDAY, JULY 25

Deors open: 9am

Auction: 19:30 am

TICKETS AT THE DOOR

Don 't miss out on this opportunity

to own the car of your Sreams

To buy or sell, call Autectassic at

540-2886 or 1-888-883-3833