NEWS photo Pays eGrath GARY McKELLAR, left and Jana Broz, right, were two recent winners of the Save-On-Foods 10th anniversary celebration contest at the outlet’s Marine Drive store in North Vancouver. Save-On-Foods store manager Ernie Towler, centre, presented McKellar with a trip to Paris while Broz received a trip to London. Loan aids new marketing campaign THE B.C. Food Marketing Council hopes to give ex- port markets something to chew on. Sales of Canadian food pro- ducts have been static over the last few years and in B.C., the in- dustry has exported mainly com- modities. Industry experts recognize that the future is in more value-added and. Specialty : products... The local B.C.. - ducts which are likely to appeal to the developing global market for international cuisine. The problem has been how the small companies that characterize the B.C. food products industry could muster the resources needed to penetrate chailenging interna- tional markets. The answer has come with the formation of the B.C. Food Mar- ' keting Council, an association of more than 90 B.C. food and bev- erage companies that have banded together to take a strategic ap- proach to increasing B.C.’s share of domestic and_ international markets for processed foods. The council will receive a $872,500 loan from the federal government’s Western Economic Diversification (WD) department to launch a $1.76-million export marketing campaign. “The council has already done a great deal of legwork resear- ching how other countries and regions have succeeded in export markets,” said WD Minister Charles Mayer. “The department of Western Economic Diversification express- ed its willingness to back efforts like this in the food sector in 1989. Now the B.C. industry has designed a proposal we can sup- port with more than words.”’ The B.C. Food Marketing Council plans to embark on an ambitious research, marketing and Promotional program that will in- clude: industry pro-— duces a variety of specialty pro-° Surj Rattan BUSINESS BRIEFS @ a cooperative packaging pro- gram to help its members upgrade the quality of their packaging to meet the high standards of retailers in the U.S. and other ex- port markets; @a USS. export development program that will include targeting two cities for year-long campaigns to promote selected B.C. food and beverage products; @ developing an export catalogue to assist foreign customers in learning about and ordering B.C. products; @ industry seminars to share in- formation among council members and throughout the in- dustry, including special sessions highlighting opportunities in the cruise ship industry, in the U.S. market and in emerging consumer trends; _ @ research into the feasibility of introducing a generic export brand for B.C. processed foods. “WD is playing an important role in the development of the B.C. food industry,”’ said council president John Anthony. ‘‘And the benefits of this preject may extend beyond British Columbia’s borders.’’ ENERGY COUNCIL A MEMBER of the Islands Trust on Bowen Island has been named one of six new appointments to the provincial government’s new Energy Council. Mamed for three year terms were: * @ Elspeth Armstrong, a Lower Mainland environmental consul- tant and a member of the Islands Trust; © Wiiliam Best, a Vancouver electrical engineer and former B.C. Hydéro executive and B.C. Utilities commissioner; @ Gwen Johansson, River teacher and community leader; @ Beverley G'Neil, Kootenay economic development officer; @ Doug Stoneman, Vancouver Island civil engineer and former chairman of the Canadian Pet- roleum Association; e@ Ron Tuckwood, energy-sector labor Jeader based in Vancouver. The council has been directed to seek input on power exports in- volving new generation or transmission facilities. Hillside night school classes planned NORTH SHORE Continuing Education (NSCE) will open.a new night school centre at Hillside Middle School at 2295 Queens Ave., West Vancouver, on Tuesday, Sept. 22. Forty-six classes, many of which are one-night mini pro- grams, are planned for Hillside over the following 10 Tuesday evenings. David Brear will teach five specialty Macintosh computer classes and Robert Patterson will teach an eight-part home improvement series, which will help homeowners/builders learn everything they need to know for home projects. Four other classes of interest to the homeowner are: Adolf Steverding’s series on general masonry, Roy Jonssoa’s class on Compost Making, Doreen Armitage’s Fall Gardening Tips and Ken Rees’ Ceramic Tile Installation. Well-known cooking instruc- tor Romy Reimann will be in- structing three cooking classes in filo pastry, vegetables, herbs and spices and seafood cre- ations. Julie Aan Horn will teach a 10-week introductory course in sign language, a class which always fills quickly. Two more popular language programs are Sachi Rummel’s Beginner Jap- anese and Pamela Peroni’s Spanish for Travellers, Some other courses planned for the Hillside centre are: | Calligraphy, Beginners Bridge, Tai Chi, Event and Meeting Planning, Diesel Maintenance, Women’s Self-Defence, Money Management, Teaching English in Japan, Drawing on the Right Side of the Brain, Suc- cess Over Distress, Native Land Claims and Infant/Child CPR. Three free prograras will be Sharing Your Expertise with CESO, Writing Your Will and Feeding Your Preschooler. Pre-registration is advised for all classes. For more in- formation about dates, times and fees call NSCE at 986- 8888. a * Peacé [ Alarm System: Discount B uP TOS LITRES WITH FRAM FILTER fl ; 980-851 1305 Main Strest NL Vancouver, B.C. [984-4296 saeemors § New Home Discount : (for homes 5 years of or tem) ) Seniors Diicount & (for members age 65 or okfer) | 5%, “Y Smoke Alarm Discount f ~ Central Monitored For a free home insurance - quote, visit your nearest BCAA Service Centre today. ° BCAA insurance Corporation PARK ROYAi SOUTH 922-3361 Discounts are taken off the basic package premium. He ¥ Other restictions apply, See your BCAA Insurance Agent for Getails.