Networking for New Business

.. oubtly

by Paul Durante
The best form of advertising is - Referrals!

Word of Mouth, or whatever you call it, i's che best by far.
You can spend millions with the electronic and/or print
medi, eel still notercots the impact + eroun of satisfied and
happy customers will develop. “Traditional” advciioig if
great, if done properly, ana 1 can get people in your dow, ent
if you master the art of Referrals, you'll sleep well at night
knowing you have an army of happy customers telling every-
one how wonderful your business is.

Whether you're in Direct Sales, or a “Professional” (doctor,
lawyer, etc.), Referrals are the cornerstone of business. They
can make or break you. And they're FREE!

One of the most powerful ways to reccive Referrals is
through Networking, Networking is NOT handing out business
cards, winking and saying “lets do lunch”. Networking.
according to the experts, is the cultivation of mutually bene-
ficial, give and take, win-win relationships.

“tt really is one of the best ways to get yourself and your
business known in the community” says Nicky Gardner, of
Promotional Ideas and Novel Solutions (PI.N.S.) who facili-
tates a monthiy Roundtable Networking breakfast for the
North Vancouver Chamber of Commerce. “ After a few break-
fasts people get to know you by name, it builds your contact
list and definitely can drum up business.”

Its been proven everyone has a sphere of influence of
about 250 people. That's a powerful network you can either
have with or against you. Bad news travels fast within this
sphere, and good news can be extremely profitable.

MC TCe
ray of

‘hing

BLaren share @

Bar tenders Joan
Berry and Nicky
Gardner of
membership services
were pleased with the
turn out.

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The key to proper
Networking ts to do it in such
a way the other person does-
ni realize you're doing it, h’s
subule, fun, and when done
correctly will make people
want fo help you!

Paul Durante of Durante Paul Durante
Enterprises International is
« former RadiofTelevision Broadcaster, Sales: Executive and
Magazine Publisher. Paul will be presentiag his key secrets in
“Unlimited Referrals & Networking” at a seminar February
15th at the Chamber office.

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