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“NEWS photo Mike

“ HENNING BRASSO OF Geneve Parmaceuticals relaxes behind a display of the new Swiss product he is laun-

ching. The West Vancouver businessman left behind his car dealership to market the cosmetic line i in Canada.

West Van launching pad
for new cosmetics jine

THE CLIENTS may differ, ‘but it’s business’ as usual for

along with his .wife Kam, ‘is. the

“owner of Geneve Cosmeceuticals.

“It’s been a learning curve,’’

“said Brasso of his move to the skin

care ‘industry. :
‘‘But it’s an exciting business.’ ,

-Brasso -said he’. left. ‘the
.. automobile industry in 1981, after .
15 years managing Datsun dealer-

ships‘ on the North Shore, Van-
couver. and Calgary, because he
wanted a greater career challenge.

“Auto manufacturers don't like
you to go past your own
geographical area, and | had
grown as large as.I could (with
Datsun),’’ he said. ;

“This business allows’: me to
cover the whole world.”’ '

$2M INVESTED

The 52-year-old entrepreneur

personally invested $2 million into

Geneve, named after Geneva,
Switzerland, where the products
originate.

The company chose the Lower
Mainland for its test market, and

began selling its fine line of creams . :

and lotions in January, with plans
to expand into the U. S. market
this fall.

‘In Europe they are much more:

advanced in skin care, but it’s
growing here quickly,’’ he said,
“thanks to the fitness boom. and
baby boomers.”’

Brasso said the company’s mar-.
keting approach does not involve -

department stores, where skin care
products are usually sold.

Geneve customers’ sit in private _

cubicles at the Geneve Centre,
where consultant/saleswomen per-
sonally prescribe a.skin care. pro-
gram for them after analysing their
skin type.

‘: former car dealer Henning Brasso.* ~ ofe
The West Vancouver ' resident, ,

~visir. CLIENT
7 Constiltants ¢ are also available to
visit a client at her home or office -
if she is unable to visit the centre.

Brasso said he eventually would -

like to see Geneve Centres in all
major cities, and he is committed

to his goal of becoming ‘‘number
one”’ in North America’s skin care
industry.

Since the Geneve Centre opened
in January, at 400 Georgia Street
in Vancouver, ‘more than 1,300
women have taken the Geneve
program, he said.

. The. program requires approx-
imately five products, which cost
$30 each.

The 19 Geneve products contain
active anti-aging ingredients and
the company claims the products
can also reverse visible signs of ag-

19 - Sunday, May 25, 1986 - North Shore News

,

RARE

Deep in the immense crater of
Mt. Haleakala in Maui, we
found the rare Silver Sword °
plant. As is the Tilley Hat, it’s
light-coloured to reflect in-.
tense U-V rays.

The Tilley Hat (T3 shown, $38) is another rarity
in Hawaii, so when Sue and | saw Halley's Fuz-
ziness at 4:40 AM from the top of this 10,000 foot
dormant voicano, it was fun to meet two other Hat
wearers among the viewers. We have it made in
Canada, but Maui's mighty. nice!

- Alex Tilley

Drop In, Phone or Wiite Mon.Sat. 10-5
Barbara Tilley
1559 Pemberton Ave., N.V.

980-2631

SUPPORT THE
RED SHIELD APPEAL

For the Love of God, Give.

400% COTTON SWEATERS

NOW £22.50

Imported deep V-neck Sweaters in an-
array of colours: Reg. $45 now...'4 price. -

Just 3 blocks up from Lonsdale Quay
456/West Third; North Van = 980-1665
Mon.-Sat. 10-6, Fri, tI 8, Sun, 42-5