| | NEWS photo Mike Wakefield REC Dominion Securities’ David French oversees the company’s West Vancouver office. But degree of risk is always a factor By Janet Ketchen and David French Contributing Writers EQUITY markets are per- forming much like the lyrics in the song by The Fifth Dimension: up, up and aw: Given the back-to-back gai the past nvo you are forgi (and it’s not surprising) for feeling a twinge of altitude sickness. If there is a conventional wisdom about today’s market, it would be that stocks are overdue for a correction. Perhaps they are. But what of these so-called conventional wis- doms? Conventional thinking may give you a warm, safe fecling, but is it the sort of attitude that allows you to make the most of investing opportunities? Part of the current fears about future corrections seem to be colored by the idea that markets have been too good for too long and that a pullback is somehow needed to redress imbal- ances that have built up. The shortcoming of this attitude arises when you ask the question: Compared to what? Two consecutive years of 20% gains are unusual but not unheard of. The last time this occurred was 1978/°79 (+24%/ +38%). The three kets. JANET Ketchen .. Bullish on the mar- preceding years also produced posi- tive gains and the market went on to post another 25% rise in 1980. From mid-1987 to carly 1995 the Toronto Stock E 300 was contined t ticr at 4,000. The Index bounced off 4,000 a couple of times and popped above it for a brief period in 1993/94. When markets hovered around 4,000 again in January 1995, they had gone nowhere in seven-and-a- half years. The TSE appreciated only 4% per year over the nine years since the summer of 1987 and qualified for one of the lowest returns on record for a period of that length. It is not a given that stock prices must, or will, go up as fast as they have. Stock prices are a reflection of the future prof- itability of public companies. Are these — expecta- tions out of whack compared to past periods? Consider this. The marker is some 40% higher than it was in the summer of 1987. The earnings that underpin it look to be almost 60% higher. So, by one measure, stocks are cheaper today than they Analysts bullish on stocks : inflation and low interest rates also support a scenario that allows investors to pay even higher prices for these earnings. The view from beautiful, bounti- ful B.C. tends to overlook the fact that elsewhere in Canada the econo- my has endured a prolonged period of treading water. The Canadian economy and corporate profitability have now begun to improve. Canadian stock markets have started to behave as though company earn- ings will once again be growing. These expectations for fucure growth are realistic, based on Canada’s sound fundamentals and forecasts for: © faster overall economic growth * led by a sustainable broad-based advance in the private sector * which can absorb our still-large See Equity page 47 Make the right move toward a more secure financial future Introducing Investment Planner Plus : When you're looking for the right investment strategy, one thing is certain: you need to find the most effective balance between the risk you are prepared to take and the reward you need to achieve your financial goals. Introducing Investment Planner Plus, (IPP) a new asset allocation service — the most powerful way to maximize your investment potential. IPP begins with a comprehensive analysis of your goals, attitudes toward risk, time horizons and performance objectives. Then we'll recommend a properly diversitied portfolio — one that blends 4 ‘ strategically selected mutual funds and guaranteed investments to create the mix that's right for you. Next, we'll monitor your portfolio each month to ensure your investments are on track and adjust when necessary. elt also meet with you annualty to ensure your portfolio co tiues to meet your Needs. RSP season is the ideal time to put IPP to work for your investments. Righc now, it costs you nothing to put Invesement Planner Plus into place. So be sure to meet with a Canada Trust Investment Consultant right away to help your investments — and your RSP — meet your financial goals. To gain the benefit of a strategically sound investment portfolio, visit any Canada Trust branch prior to January 31, 1997, or call 1-800-387-8554. a Canada Trust da Trust Mutual Fends and favestment Planner Plas are offered only by prospectus which contains important information. Oban a capy an any